Digital Marketing Specialist

For over 23 years, we've been partnering with businesses, providing them with tailored digital services geared for success. We started our journey as a boutique web design agency and have since grown into a comprehensive 'Done for you' digital agency. Our mission? To make online marketing a piece of cake for businesses of all sizes, ensuring we deliver on time, every time, minus the stress and hassle.

We're all about our clients, and we're committed to providing personalised, effective solutions that meet their unique needs. We believe in transparency and collaboration in all our marketing efforts, positioning ourselves not just as a service provider, but as a trusted digital growth partner & ally. We're proud of our local roots and are dedicated to supporting and growing with local businesses.

Our Culture: We believe in collaboration and creativity. Our team is encouraged to think outside the box, explore new ideas, and bring fresh perspectives to the table and work together to achieve success.

Role Ownership: As a Digital Marketing Specialist, you'll have the opportunity to lead and make strategic decisions while also working collaboratively with our Account Management team. You'll take ownership of your projects and clients, empowering you to shape their success.

Growth opportunities: We're expanding our team and looking for someone to help drive more results for our business. This means you'll have the chance to grow alongside the agency, develop your skills, and advance your career.

Stability in uncertain times: We've been in business for over two decades, demonstrating our resilience and ability to navigate uncertain times. Join a team that has a proven track record of success and a vision for the future.

Key Responsibilities:

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.
• Work cross-departmentally to align campaign strategies and with overall strategy goals for each client.
• Designing, implementing, and managing marketing funnels tailored to various customer segments - including strategy, messaging & CTA's for all stages of the funnel for maximum engagement and conversion.
• Provide ongoing actionable insights into campaign performance to your manager and the client each month.
• Define, measure, and evaluate relevant paid media KPIs.
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media.
• Oversee and manage overall paid media budget.
• Conduct in-depth keyword and website research, ad grouping and audience targeting.
• Maintain knowledge of industry best practices and new technologies

• Experience working in an agency setting with multiple brands and campaigns within a variety of industry verticals will be highly regarded for this role.
• Possess a minimum of 2 years of experience in Search Engine Marketing (SEM), with a demonstrated track record in effectively managing Pay-Per-Click (PPC) campaigns across Google Ads, Meta Ads and LinkedIn Ads
• Campaign analytical skills across Google Analytics, Google Ads & Meta Business Suite.
• Competition analysis and campaign troubleshooting abilities
• Experienced in handling a diverse portfolio of clients from various industries and managing budgets of varying sizes. 
• Skilled in developing digital strategies and adept at presenting actionable insights and strategic recommendations to clients. 
• Capable of building strong client relationships and efficiently managing client accounts in an agency setting. 
• Proficient in the technical aspects of Digital Marketing, including the use of tracking tools, tags, pixels, and Google Tag Manager. 
• Strong analytical skills, with the ability to identify performance gaps, uncover opportunities through data analysis, and effectively communicate these insights to clients. 
• Excellent time management skills, with a keen attention to detail and the ability to prioritize tasks effectively. 
• Outstanding communication abilities, both in writing and verbally. 

Ready to join our team and drive the growth of our paid ad's services?

Apply now and be a part of our exciting journey at iOnline!

Please apply by emailing the General Manager: Megan Gibson at *****@ionline.com.au

Please no phone calls.

Only successful applicants will be contacted for an initial interview.