Company

Racq Marketing LeadSee more

addressAddressBrisbane, QLD
CategoryAdvertising & Marketing

Job description

Marketing Lead – 12-month contract

We are seeking a dynamic and experienced Marketing Lead to drive the development, implementation and analysis of strategic marketing activities for our Banking products. The successful candidate will play a key role in optimising campaign performance, driving efficiencies within the team, and ensuring member-centric marketing strategies.

This role sits in the Brand and Product Marketing team who drive demand for RACQ’s financial services products. The Marketing Lead will specifically be looking after our lending and deposits products within the Banking portfolio.

Key responsibilities:

  • Identify effective marketing strategies to drive brand and product awareness, consideration, and acquisition. Develop product CVPs, campaign positioning and the most effective media in collaboration with agency partners
  • Ensure campaign strategies are insight-driven and member-centric.
  • Use data and insights to find opportunities for growth – through audience, media channels, emerging trends
  • Ongoing reporting and evaluation of campaign performance with a focus on future needs
  • Provide accurate and timely information through planning, reporting, and campaign analysis to leadership team and stakeholders.
  • Collaborate with stakeholders to understand business goals and identify strategic marketing opportunities.
  • Manage campaign budgets through effective tracking, reporting, and forecasting processes.

About you

  • 7-10 years of relevant experience in marketing strategy development and execution.
  • Experience working in a financial services industry, or in a highly regulated environment
  • Experience in managing marketing activity (inc. production) in a high-volume business across diverse channels, including TV, radio, OOH, online video, SEM and Meta.
  • Strong negotiation and relationship management skills.
  • Excellent organisational, time management, and priority management skills.
  • Strong attention to detail and problem-solving skills
  • Proficient in Microsoft Office Suite, Google Ads, Meta Ads Manager, Email Marketing Platforms (Salesforce and/or Adobe).
  • Desirable but not essential - Photoshop and InDesign.
  • Creative, innovative, and strategic planning skills.
  • Excellent communication skills with the ability to influence and negotiate at all levels.
  • Desire to mentor junior team members (this role has no direct reports)

What we offer you;

  • Our employee benefits are designed to enrich your work life, your home and the community you live in, some of these include:
  • Financial benefits and discounts on a range of banking, assistance and insurance products
  • Give back to our communities with paid volunteer leave, payroll giving and volunteering for community events such as MotorFest and EKKA
  • A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
  • Prioritise your wellbeing with our onsite and virtual health hub, discounts on health programs and access to wellbeing initiatives such as yoga, mindfulness and free and confidential Employee Assistance Program (EAP).
  • Invest in your development with in-house development programs and access to 80,000+ online courses.

You can check out all our employee benefits at https://www.racq.com.au/about-us/careers/employee-benefits

Ready to apply? You’ve got this.

Please Note; to objectively and comprehensively assess your potential and suitability for the role, RACQ may require you to complete video interviews, psychometric assessments and/or criminal history check as part of the application process. If you require any adjustments during the application process, please advise the RACQ Careers team.

Questions? Please contact careers@racq.com.au or visit www.racq.com.au/about/careers/our-recruitment-process

RACQ is a ‘Circle Back Initiative’ employer – we commit to respond to every applicant.

#LI-HYBRID

Work Locations

Edward Street/Eight Mile Plains
Refer code: 1709758. Racq Marketing Lead - The previous day - 2024-03-08 08:24

Racq Marketing Lead

Brisbane, QLD

Share jobs with friends

Related jobs

Marketing Lead

Senior Marketing Lead

Western Downs Regional Council

Toowoomba, QLD

just now - seen

Senior Marketing Lead (Fixed Term) (Regional)

Western Downs Regional Council

Dalby, QLD

just now - seen

Cyber Incident Response and Engagement Lead

Australian Digital Health Agency

Brisbane, QLD

7 hours ago - seen

Social Media Lead

Australian Broadcasting Corporation

Brisbane, QLD

15 hours ago - seen

Vegetation Field Team Lead & Member

Biodiversity Australia Pty Ltd

Ormeau, QLD

yesterday - seen

Heart Health Check Lead - QLD

Victor Chang Cardiac Research Institute

Brisbane, QLD

5 days ago - seen

Transformation Stream Lead - Growth & Market Leadership

Endeavour Foundation

Cannon Hill, QLD

a week ago - seen

Retail Inventory Lead - Logan

Pillow Talk

$55,500 per year

Brisbane, QLD

2 weeks ago - seen

Customer Communications Lead

Queensland Rail

Brisbane, QLD

2 weeks ago - seen

Expression of Interest - Lead Content Designer

Fingerprint For Success

Brisbane, QLD

3 weeks ago - seen

Communications Lead

Queensland Government

Permanent

Brisbane, QLD

3 weeks ago - seen

APAC Lead, Order Management, eero

Amazon

Brisbane, QLD

a month ago - seen

Partnerships Marketing Lead

Mcmillan Shakespeare

Brisbane, QLD

a month ago - seen

Marketing Lead - D2M - 2nd Role

Mcmillan Shakespeare

Brisbane, QLD

a month ago - seen

Technical Lead - Data Platform (Remote across ANZ)

Canva

Brisbane, QLD

a month ago - seen

Member Marketing Lead

Racq

Eight Mile Plains, QLD

2 months ago - seen

Communications Lead

Adecco

Brisbane, QLD

2 months ago - seen

Marketing & Communications - Lead Generation Specialist

Burgin And Doyle Group

Paddington, QLD

2 months ago - seen