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SalaryThe company is a renowned player in interaction management, specializing in elevating customer interactions for brands by leveraging a suite of products and services. With a strong foundation in identity management, robust data capabilities, and technological expertise, the company has accumulated significant industry acumen over five decades. Following its acquisition by a large well known conglomerate- the company has become integral to the group, contributing to the scaling of advertising network capabilities for enhanced customer engagement, interaction, and retention.
Job Description
The key responsibilties of the role include but are not limited to:
- Collaborate closely with the central marketing team to define and execute brand and platform positioning aligned with global messaging, customized to unique market requirements.
- Take ownership of the local marketing process, involving the creation of communication/event briefs, development, and delivery of campaigns across various channels, and managing execution by agencies and the central creative team.
- Experiment with both organic and paid acquisition channels, emphasizing a bias for action and hypothesis testing, and devise strategies to enhance brand equity and drive qualified traffic.
- Manage the ecosystem of digital marketing and partner marketing vendors, leading vendor relationships, coordinating campaigns, tracking performance against KPIs, and generating leads.
- Serve as the brand custodian for all digital channels, including email, social media, blog, website, and content syndication, critically reviewing campaigns and content to ensure alignment with brand and marketing requirements. Program manage monthly/quarterly communication initiatives, collaborating with internal stakeholders for successful program deployment.
The ideal candidate for this position should possess:
- A postgraduate degree in a marketing-related field.
- A substantial 5-7 years of relevant professional experience.
- Expertise in the client-agency ecosystem and a comprehensive understanding of the overall inbound and outbound marketing landscape. This includes leading digital strategy in areas such as SEO (on-page, off-page), SEM, PPC (AdWords), Social (organic and paid), e-mail marketing, content marketing (inbound), and web marketing.
- Proficiency in martech and data-driven performance marketing, with a comfort level in supervising work on marketing/CRM platforms (Eloqua, HubSpot, Salesforce), CRO, landing page optimizations, analytics and tracking tools (UTMs, GA, GSC), user flows/behaviours in Google Analytics, in-house data analysis for insights, and a basic understanding of PPC/display/affiliate/programmatic for campaign use.
- Experience in event management, including leading both online and offline events from end to end. This includes content creation, coordination, collateral development, vendor management, lead generation, and achieving measurable results.
- Strong quantitative skills, including the ability to work with numbers, metrics, and spreadsheets.
- Excellent presentation skills, along with effective writing and storytelling abilities to inspire and communicate ideas effectively.
- Great central office location in Pyrmont
- Hybrid working model
- Career progression and fun work culture
