Marketing Manager

Our Company

Coral Expeditions is Australia’s pioneering expedition cruise company, sailing for over four decades. We operate and manage a fleet of three small purpose-built expedition ships, crewed by experts who deliver warm Australian hospitality and enriching travel guidance. Our expeditions take small groups of like-minded explorers to some of the worlds most remote nature-based destinations in regions such as The Kimberley, Outer Great Barrier Reef, Cape York, Tasmania, South Australia, Papua New Guinea, New Zealand, Indonesia and Japan. Averaging 14 nights, our voyages attract worldly travellers with an average age of 60-65 seeking immersion in nature, culture and heritage of the regions we explore.

Located in the heart of tropical paradise, our Head Office in Cairns offers a unique blend of career opportunities and a laid-back lifestyle.

The Role

This position is suited to an accomplished marketing professional with management experience and a passion for travel and tourism. You will function as a hands-on Marketing Manager in a fast-paced environment, overseeing a team of four (with potential future team expansion). You will report directly to the Commercial Director and collaborate with the broader Commercial team and Management Council. Specifically, you will be required to:

• Mentor and support a collaborative high-performing team, establishing priorities to reach overall marketing goals.
• Conceptualise and execute multichannel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Review and assist in written, image & video content publishing across multiple platforms including website, social, email and print while following industry best practices for SEO and engagement.
• Develop and manage the annual marketing plan and control spend in line with the budget. Be adaptable in making channel spend decisions based on performance and ROI.
• Using tools such as GA4 and SEMrush to draw insights with the team and make data-lead optimisation decisions to marketing activities.
• Provide input into new product development and coordinate the release of new itineraries, preparing communications for both print and online platforms.
• Assist in the continual improvement and modernisation of our digital ecosystem including website, CRM and booking systems, to improve customer journey touchpoints and commercial objectives.

What you will bring to us

• Proven success in developing integrated marketing plans.
• Excellent written and verbal communication skills with high attention to detail.
• Strong project management and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.
• Bachelor’s degree (or equivalent) in marketing, business, or related field.
• Minimum 5 years' experience in a similar role.
• Experience in writing, editing and proofing copy for brand.
• Familiar with Adobe Creative Suite, WordPress, GA4, SEMrush & EDM software.
• Self-driven with a can-do attitude.

What we can offer you

• Join a friendly, professional, supportive team environment.
• Career growth in a progressive and expanding Australian company who is leading the way in expedition cruise travel.
• The opportunity to work and travel in amazing destinations and with inspiring products.
• Salary commensurate with the role and required experience.

We love passion, enthusiasm, creativity and driven team members.

Enquiries and applications can be sent through to *******@coralexpeditions.com and we request your application includes:

• A cover letter sharing your alignment to the role.
• Professional resume.
• Feel free to share examples of campaigns you have been a part of.

As we screen all applicants and select candidates whose qualifications and experience meet our needs, we will carefully consider your application during the initial screening and will contact you if you are selected to continue in the recruitment process. We wish you every success!