Marketing Manager

Marketing Manager 

• As a brand media expert, you will deliver multichannel brand campaigns with our external media agency. 
• Join a highly collaborative team of talented marketers. 
• Permanent role based in Melbourne. 

We're REA
REA Group  is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two  years in a row, as well as being recognised as a Best Workplace for Women.
What the role is all about
Reporting into the Senior Marketing Manager, you will be responsible for planning, implementing and measuring brand media campaigns. 
The responsibilities of the role include:

• Act as the lead point of contact for our external media agency, overseeing daily operations and ensuring they deliver agreed services on time and to expected quality. 
• Drive the ongoing communications planning for the realestate.com.au brand, including briefing the media agency.
• Responsible for developing comprehensive media plans and integrated marketing activities aligned with business goals, ensuring optimal reach, effectiveness against brand goals and delivery of audience outcomes.
• Overarching accountability for delivery of the offline media plan, coordinating support from other relevant members of the Consumer Marketing team as required.
• Collaborate with external agency and internal teams on campaign operations, specifically leading and taking ownership of implementation plans, media schedules and WIPs (internal and external). 
• Work closely with finance to accurately track media spend against planned budget.
• Regularly evaluate media plans, publisher responses and tactical opportunities. 
• Responsible for sharing regular competitor marketing reviews and updates.  
• Accountable for the accurate production of specified ATL channels including TV, BVOD and Cinema, ensuring the timely delivery of assets aligned with media requirements.
• Work closely with our external agency partners and internal teams on regular campaign monitoring and reporting across all channels. This includes the collation of monthly campaign reports, post campaign analysis, external cross media studies and Marketing Mix Modelling.  
• Own ongoing competitor reviews and updates, to be shared in a timely manner. 

Who we’re looking for
We’re looking for someone who loves to be creative and understands media, both digital and offline.  

• 7+ years' experience in marketing and media.
• Agency side media buying experience, or experience in an in-house media role managing external agencies
• With experience in brand, developing and executing on media plans and developing creative. 
• Who is results driven, always striving to make data-driven decisions. 
• Strong project management, analytic and reporting skills. 
• A strong communicator, able to liaise with stakeholders from all functions, at all levels. 
• Ability to take responsibility for deliverables and accountable for deadlines.  
• Who is self-motivated, and is capable of working autonomously when required. 
• That works productively in a fast paced and agile environment.  
• Highly organised, proactive and dynamic.

The REA experience
The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.
We offer: 

• A hybrid and flexible approach to working - https://rea.to/hybrid-working
• Flexible parental leave offering for primary and secondary carers 
• Programs to support mental, emotional, financial and physical health & wellbeing
• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
• Hack Days so you can bring your big ideas to life  
• Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion  
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?