Marketing Manager

Ed Square Town Centre (Edmondson Park 2174) location
Marketing the area’s leading retail and entertainment destination
Join a leading property developer with supportive colleagues and leadership
Why work for Frasers Property Australia?
At Frasers Property Australia (FPA), we believe in offering industry-leading benefits that go beyond the ordinary. We offer generous paid parental leave, additional wellbeing leave, and dedicated learning and development programs. Our Care & Rewards program provides exclusive privileges such as early sale access and discounts when purchasing Frasers residential properties, as well as discounted rates at our hotels worldwide.
As an award-winning company, known not only for our projects but also for our culture, we are recognised as a WGEA “Employer of Choice for Gender Equality”, we have received accolades from both the Urban Development Institute of Australia and the Property Council of Australia for our work in diversity and inclusion, and we were awarded “Top 3 Employers” status in the Property, Transport, and Construction category of the 2023 Australian Financial Review’s “BOSS Best Places to Work”.
We’re looking for people who want to learn, grow and lead in a workplace that places no limits on their potential. We offer a positive, supportive environment – plus plenty of great benefits to help you continue growing both professionally and personally.
The opportunity:
Our Development line of business are currently seeking a Marketing Manager to join the Retail team based in our Ed Square Town Centre at Edmondson Park 2174.
Reporting to the Regional Marketing Manager, the Marketing Manager will be responsible for supporting the Asset Management team and collaborating with the centre’s retailers to execute the marketing plan from end to end. The role will focus on creating community and place whilst driving strong commercial outcomes.
Responsibilities
As the successful applicant, this role will see your responsibilities include:
Developing, gaining approval, and executing the annual marketing plan/calendar, budgets and plans, and coordinating stakeholders
Managing the centre’s marketing budget, including spend reconciliations and re-forecasting
Leading and executing social and digital strategy (Facebook, Instagram, TikTok etc.) across owned, earned and bought channels to support the Regional Marketing Manager
Effectively executing brand management and in collaboration with agencies
Developing and delivering community placemaking and community engagement, in conjunction with the Residential and Community teams
Driving retailer engagement and participation in centre marketing initiatives
Identifying and supporting underperforming retailers
Working collaboratively with stakeholders including commercial partners and the leasing team
Delivering monthly financial reporting and tracking trends against objectives and KPI’s
Reporting on retailer occupancy costs, campaign debriefs, and market research
Requirements
You may have some or all of the following skills and experience:
A Degree in Marketing and/or Communications
Experience as a Marketing Manager, or as a Marketing Coordinator within events and property
Excellent copywriting skills, including editing, vocabulary and grammar, across various channels. Website content management using Sitecore is desirable
Knowledge of social and traditional media practices and tools
Adept at problem solving, and at presenting to stakeholders
The ability to set up and manage an event end-to-end
An interest in placemaking and community building
About Frasers Property in Australia
From the iconic vertical gardens of Sydney’s Central Park to the world’s most sustainable shopping centre at Burwood Brickworks in Melbourne, and Australia’s answer to Silicon Valley at Central Place Sydney, Frasers Property Australia creates sustainable places which unite people for a better future.
Our operations cover residential, build-to-rent, commercial and retail development, we own and manage investment property, and provide property and asset management services. With a focus on place-making and community building, we’ve built over 140,000 homes for Australians.
International in scale but local at heart, Frasers Property values diversity and believes that together, we’re better. Ours is a culturally safe, inclusive, open-minded workplace where everyone is empowered to be their best, challenged to grow and develop, and rewarded for their achievements. We employ over 700 people nationally, we’re recognised as an Employer of Choice for Gender Equality by the Australian Government’s Workplace Gender Equality Agency, and we’re a White Ribbon Accredited workplace.
Frasers Property Australia is an Australian division of Frasers Property Limited, a multi-national real estate company with operations in 70 cities across 20 countries.