- Develop brand identity, positioning, architecture and long term strategy for a given brand / brands
- Develop annual brand plans and integrated activity plans
- Deliver best-in-class activity across all relevant consumer and customer touchpoints (mostly BTL)
- Create and implement portfolio strategies and channel development guidelines that relate to setting distribution targets by tier/varietal/price point/channel
- Communicate brand standards, strategy and marketing programs to key stakeholders
- Lead monthly brand performance and health reviews, as well as the measurement and evaluation of all key brand activity, via tracking and reporting
- Lead the commercialisation (building sell in, launch and GTM activation plans) of NPDs including supporting consumer and category rationale and sell in tools
- Monitor market trends, and undertake competitor activity reviews
- 3-4 yrs Brand Marketing experience within the Alcohol or FMCG sector
- End-to-end campaign management experience including BTL, digital, shopper activations, and consumer/trade promotions
- Ability to multi-task with a can-do attitude
- Strong communication and presentation skills
- Excellent time management, planning and organisational skills
- Good interpersonal skills working within your team and across the business
- Passion for all things wine!
- Wine allowance and access to unique wine specials
- Flexible working (Up to 2-3 days working from home)
- Modern office located in the heart of Sydney CBD
- Loyalty Leave – up to an additional 5 days after 5 yrs
- Accolade Wines Anniversary day off
- Go Beyond Day - making a different in your local community
- Access to an extensive online learning library
- Private Health Insurance Discounts
- Annual Flu Vaccination Program
- Employee Assistance Program
- Various exclusive employee discounts
https://www.youtube.com/watch?v=gRtn17Hgz8MSound like your kind of drop? Apply now.Accolade Wines is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports diversity and sustainable initiatives.