Marketing Manager

Are you a seasoned Marketing Manager looking to infuse your expertise into a dynamic and growing B2B recruitment agency? We are on the hunt for a strategic thinker and digital marketing maven to spearhead our marketing initiatives and launch a new brand identity for our established business.

Key Projects and Responsibilities:

• Brand Development: Devise and implement plans to launch a new brand for our existing business.
• Digital Marketing Leadership: Drive digital marketing campaigns, managing relationships with agencies for SEM and tactical campaigns.
• Innovative Marketing Tactics: Experiment with and implement effective B2B marketing strategies, including ABM, digital, and traditional tactics.
• Collaborative Efforts: Work closely with our SME, Enterprise, and Government sales teams in Australia, leveraging feedback for content enhancement.
• Content Creation: Generate dynamic email newsletters and engaging social media posts, employing AI tools for initial drafts and analysing results for future recommendations.
• Blogging and Copywriting: Create and refine AI-generated blog drafts and coordinate with copywriters and freelancers for premium content creation.
• Partnership Campaigns: Develop marketing campaigns to leverage channel partnerships, including creating sales collateral.
• Management and Reporting: Oversee marketing progress, budget, and objectives, analysing campaign results through tools like HubSpot and Google Analytics.

Skills and Requirements:

• Proficiency in HubSpot, with certification considered an advantage.
• Deep understanding of Australian B2B customers and their purchasing behaviours.
• Expertise in marketing planning, inbound marketing, social media, and content development within a B2B environment.
• Exceptional project management skills with a knack for juggling multiple projects simultaneously.
• Familiarity with contemporary digital marketing strategies, content development, blogging, online advertising, and lead nurturing campaigns.
• Working knowledge of Google Analytics and HubSpot for marketing effectiveness reporting.
• Tertiary qualifications in Marketing or a relevant field.
• Demonstrable experience applying marketing strategy in a B2B context.
• Excellent command of the English language.

Join our team and play a pivotal role in driving our company's marketing efforts to new heights. If you're passionate about creating impactful marketing strategies and have a track record of excellence in the B2B sector, we'd love to hear from you.

To Apply: Submit your resume and a brief cover letter highlighting your relevant experience and why you're the perfect fit for our team