Job Description:- Develop and execute compelling multi-channel content that resonates with our target audience, enhancing Victoria University's brand and reputation.
- Implement effective communication strategies and utilize analytics to address our target audience's needs across all channels.
- Join a collaborative and supportive team environment.
- This position is located at our Footscray Park Campus.
About Us:At Victoria University (VU), our aim is to be a global leader in dual-sector learning and research by 2028. Join us on the journey and help us achieve our strategic drives embedded in our One of the drivers “Thriving place to Study and Work” will enable us to continue to create places that our students and staff love to belong and feel immense pride.
About the Role:Join Victoria University's dynamic Marketing portfolio as a Content
Marketing Manager. In this role, you will spearhead the development, implementation, reporting, and optimisation of multi-channel content across owned channels, captivating our target audience and elevating the University's brand and reputation.As a key member of the Brand & Marketing team, your primary focus will be to drive brand awareness, enhance reputation, and boost student recruitment for Victoria University. The team achieves this by producing high-quality marketing activities and campaigns throughout the year across all channels, including an integrated lead generation and lead nurture marketing automation program.This is a full-time position at a HEP 8 classification, salary range $106,346 - $119,760 plus 17% superannuation, classification working 36.75 (1.0 FTE) hours per week. This role is offered as a continuing contract.
Duties:Some of the duties you are expected to perform are:
- Develop and execute content strategies aligned with Victoria University's marketing goals to engage our target audience effectively.
- Create compelling external-facing content to boost VU's brand visibility and reputation among prospective students, aligning closely with strategic objectives.
- Provide strategic communication guidance, training, and stakeholder management to foster team cohesion and ensure alignment with University strategies for effective execution.
- Manage content production across multiple platforms, ensuring content is tailored to diverse audience needs and achieves strategic communication goals.
About You:Are you a proactive “can-do” person with a passion for creating compelling and engaging content that captures the audience's attention and prompts action? Do you excel at crafting clear, concise, and captivating content across various formats and platforms? Are you pragmatic and resilient, able to adapt to changing priorities and overcome challenges to consistently deliver high-quality results? Can you analyse data and metrics to measure content performance and make informed decisions?
What We Offer:For information on our employee benefits, flexible working, discounts in private health insurance, gym memberships and salary packaging please visit .
How to Apply?For a position description .Applications must be submitted as a single document comprising;
- A cover letter,
- Your curriculum vitae/resume,
- Evidence of applicable qualifications, licences and registrations
- A document containing your responses to the Key Selection Criteria.
Note: Applications which do not address the selection criteria will NOT be considered.Applications close on 12 July 2024 at 11:59 p.m.Who to Contact?For further information relating to the position, please contact Shiva Foroutan by email at shiva.foroutan@vu.edu.au for any questions about the role or the recruitment process.Our Commitment to Protecting Country:Victoria University honours its deep diversity as a foundation for collaboration and social progress. We will demonstrate sensitivity in respecting First Nation perspectives. We will ensure that we respect our Indigenous voices and commit to sustainable Protecting Country. We will take leadership responsibility, in all that we do, to improve the health and wellbeing of our local and global communities, and the planet that we share.Victoria University is committed to inclusion, equity and diversity. VU encourages applications from women, gender diverse, Aboriginal and Torres Strait Islander people and individuals from under-represented backgrounds in this field.
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