Marketing Manager, Digital & Brand (6 Month Contract)

Governance Institute of Australia is the only independent professional association with a sole focus on whole-of-organisation governance — best practice culture and ethics from the boardroom to the staff room.

We are a leading professional membership association dedicated to the support and empowerment of anyone who is responsible for governance and risk management.

Our events, education programs and extensive resources provide our 8,000+ members and subscribers with the tools and knowledge to drive strong, accountable performance in their role and enhance their career in the future.

About the role

The Marketing Manager, Digital & Brand is responsible for the development and execution of the marketing strategy to build brand awareness and create interest and registrations for Governance Institute’s products and services.

**The successful candidate will be engaged on a 6 month maximum term contract.

Key responsibilities

• Leading a high performing, data driven and solutions focused marketing & communications team
• Take ownership of the website, develop content, maximise SEO and increase website traffic
• Take ownership of the Brand Activation strategic project, to drive revenue growth, raise awareness of GIA, create profile
• Develop a marketing plan and go-to-market strategy for the Governance Academy
• Work closely with the Sales & Partnership team, to develop and execute sales & marketing strategy  for all products and services
• Reporting on strategic initiatives, campaign and channel performance compared to leading practice, past performance and targets
• Create compelling content for promotional materials, marketing campaigns, including social media, newsletters, and website
• Engaging effectively with stakeholders; collaborating on the development of marketing & advertising plans, keeping them informed of progress and reporting on performance
• Manage the marketing budget and ensure resources are allocated effectively according to business needs
• Ensuring a high-quality and respected journal is produced through engaging interviews/articles
• Project managing all thought leadership / guidance that requires editing, design with a launch plan
• Providing expert advice regarding leading practices for marketing, content development and communications via a variety of channels

Skills and qualifications

• Tertiary qualifications in marketing & communications
• Proven experience in senior marketing roles
• Strong understanding of digital marketing tools and techniques
• Demonstrated leadership skills
• Excellent writing and verbal communication skills with a range of stakeholders (staff, board, members/customers & stakeholders)
• Understanding of target audience needs is essential
• Solid understanding of marketing, sales and content approaches
• CRM expertise
• Budget management
• A sound knowledge of digital and print publication and production processes.

Why work with us?

We offer a hybrid, flexible work environment within a supportive and collaborative culture.  We also provide our team with:

• Free access to Governance Institute's courses and events
• Group Salary Continuance Scheme
• Group Life and Disability Insurance Scheme
• Free flu shots
• Social activities 
• Monthly staff breakfast and monthly drinks
• Interactive portal to give and receive recognition, gain discounts, and access wellness support.

To apply:

Please apply via Seek or email your application to ***********@governanceinstitute.com.au.

Only applicants with full and permanent working rights in Australia will be considered.