AddressWe are seeking candidates for a Marketing Manager role to drive activities within the Healthcare Education Sector and lead all marketing activities nationally.
About the Company…..
The company is focused on delivering education to health professionals and clients engaged in the healthcare industry that is collaborative and responds to identified needs. They do this by identifying opportunities to develop health care education through staff development, industry experience and knowledge of the market. They are national and offer educational opportunities for all health professionals.
About the role…..
Marketing Manager is a pivotal role working closely with the team to develop and execute marketing plans for company branding, positioning and product release and growth (across the full product suite). The position will also work closely with the sales team to provide B2B marketing support for targeted sales activity.
This position entails performing the following tasks:
Marketing delivery
- develop and implement annual marketing plans that fulfil business growth and acquisition objectives within agreed budgets
- build brand awareness across multiple channels
- develop and implement specific B2C and B2B campaigns; monitor, evaluate and report on outcomes to ensure key findings from audience insights and analytics are incorporated in management decision making
- manage the membership strategy and ensure relevance and value is maintained for the membership audience
Digital marketing
- own and manage the ongoing development and maintenance of all websites:
- monitor and improve SEO
- improve all key website metrics including: lowering bounce rates and increasing conversions and web traffic
- report on Google Analytics
- manage the Google Ads strategy for various programs
- manage paid and organic social media content across all channels, including Facebook and LinkedIn
About you
We’re looking for a candidate who is a Marketing All Rounder with:
- Experience planning and executing successful marketing strategies for acquisition and growth
- Experience managing the design and production of promotional material
- Brand management experience
- Experience working with senior organisation leaders
- Experience in copywriting
What’s on offer…
- Competitive salary (salary sacrifice options)
- Professional development opportunities
- Flexible hybrid working model, with an office that is surrounded by public transport options
How to Apply….
Click apply or contact Andrew Zajaczkowski on 0421 432 *** for a confidential discussion.
Inline Recruitment is a specialist recruitment company focusing on technical Sales and Leadership roles within the Healthcare industry. Specifically focusing on the pharmaceutical, medical device, diagnostics and healthcare IT companies throughout Australia
www.inlinerecruitment.com.au
