AddressABOUT THE ROLE
The core objective of the role of Marketing Manager, Interventional Cardiology and Structural Heart, is to support and execute the division's strategic goals and objectives. This person should drive the achievement of business growth through market intelligence, focused market/competitive analysis, product positioning, development of marketing plans, product launches and training in coordination with the sales organisation.
WHAT WILL YOU BE REPONSIBLE FOR?
- Corporate Brand Leadership: Create and execute initiatives that continue to build the Boston Scientific brand with ANZ physicians and related stakeholders. Managing branding and activities at major ANZ specialty conferences, as well as local Boston Scientific sponsored events, will be key activities in this responsibility.
- Individual Brand Leadership: Plan and execute new product launches that set Boston Scientific products apart from the competition, provide good market fit and produce profitable growth. Positive collaboration with internal functions to ensure each part of the launch plan is progressing as per the launch strategy, as well as managing time in the field to ensure messaging and positioning is hitting its mark, are key essentials of this responsibility.
- Customer Relationship Management: Compliant collaboration with international and local key customers to assist you with execution of training and education programs, conducting product evaluations and providing local strategic and clinical guidance are key parts of this responsibility. Build strong relationships across a diverse base nationally and globally.
- Value Management: Research and execute public and private pricing strategies that represent maximum value for all stakeholders. Collaborating with Health Economics and Gov't Affairs function to obtain timely and commensurate reimbursement is key to this responsibility.
- Business Development: Identify and/or create new market opportunities across ANZ. Spending a high percentage of time in the field with territory managers is critical to successfully managing this responsibility.
- Financial Acumen: Understand the key financial levers available to achieve profitable growth. Actively manage the marketing budget and be cogniscant of the broader BU performance.
- Strategic Planning Initiatives: Develop a working understanding of the IC/SH product portfolio. Work with Business Unit Director to complete annual strategic and operating plans. Working closely with the Business Unit Director and FP&A Analyst to develop cohesive and credible plans is a central part of this responsibility.
- Team Engagement: Implement strategies to facilitate feedback from the field team to marketing. Play a lead role in developing plans and internal communications for the field team including product launch materials, quarterly plan of action and product updates.
- Influence: As a senior leader, demonstrate the ability to lead without direct influence, aligning the sales organization to the key marketing pillars. Collaborate with RSM's to execute strategy.
- People Development: Individualise coaching and development plans for direct report(s). Conduct regular structured coaching conversations providing specific feedback.
- Operational: Hands on in the management of product lifecycle including forecasting and working with operations to optimise service levels & reduce excess and waste. Working with the SH Product Manager and Marketing Associate to localise and update marketing materials is also essential.
- Marketing Collateral: Ensuring marketing collaterals and materials are compliant with Boston Scientific brand standards.
KEY COMPETENCIES
- Planning & Execution: Proven track record in planning and implementing marketing initiatives that align with division's objectives, such as product launches, conferences, KOL training, promotional plans. You will have demonstrated strategic execution which drives strong business performance.
- Analysis: Ability to analyse problems and the impact on outcomes and identify opportunities, including inventory management, product lifecycles, pricing strategies.
- Competitive Advantage: have a detailed understanding of competitive products and activity, ensuring Boston Scientific is appropriately positioned to prosper in this very competitive market.
- Strategic Thinking: Ability to consider market and team needs, think and plan strategically to meaningfully contribute to the annual planning cycles.
- Customer Focus/Relationship Building: Understands needs of both internal and external customers and establishes strong relationships.
- Influence: Wins support and acceptance of proposed ideas through careful consideration of key stakeholder needs.
- Communication: Strong ability to communicate effectively via verbal and written means. Experience presenting to senior leadership / large groups. Considers internal customer needs and develops a communication plan to effectively influence and delivery key messages.
- Collaboration: Demonstrated experience of working collaboratively with key stakeholders to achieve successful outcomes
- Mentoring: Provides guidance to less experienced marketing employees.
- Adaptability: Be nimble and agile to lead in a dynamic market environment.
- Values: Actively contributes to a culture of integrity, respect, diversity and inclusion.
EXPERIENCE & SKILLS
- Previous experience in a Senior Product/Marketing Manager role preferably within the medical devices industry
- People leadership experience
- Demonstrated marketing strategy execution producing strong business performance
- Marketing or related tertiary qualifications
- Exceptional written and verbal communication skills
- Advanced computer skills (Excel, Powerpoint)
Boston Scientific Australia and New Zealand
Job Segment: Marketing Manager, PLM, Branding, Medical Device, Cardiac, Marketing, Management, Healthcare
