Marketing Specialist

La Crema Coffee Roasters is a cherished family-owned business based in South Australia, where a warm and inviting atmosphere welcomes customers with a unique family vibe. Grandchildren and the family dog create an environment that sets La Crema Coffee apart from other corporate entities. Committed to delivering exceptional products, La Crema sources only the best, including French Syrups directly imported from France and supporting fellow family-owned businesses like Mam Beverages and the Infuse Tea Company. With CEO Tony Gentilcore's 30 years of industry experience and profound passion for the bean, La Crema Coffee Roasters stands as a symbol of quality, consistency, and service. The company has garnered prestigious awards in the Golden Bean Competition, showcasing its dedication to excellence. Additionally, La Crema offers Barista Courses and provides expert guidance in all aspects of running busy cafes, from planning and fit-out to equipment selection and training.

Responsibilities:

1. Collaborate with the management team to create and implement effective marketing strategies aligned with La Crema's brand and business objectives.

2. Utilise market research to identify opportunities for growth and increased brand visibility.

3. Craft compelling and engaging content for various channels, including social media, email campaigns, website, and promotional materials.

4. Ensure consistent and cohesive brand messaging that resonates with La Crema's unique family-oriented identity.

5. Manage digital marketing campaigns, including social media advertising, SEO, and email marketing.

6. Monitor and analyse key performance indicators to optimize campaign effectiveness and ROI.

7. Cultivate and maintain relationships with key partners, such as suppliers, cafes, and influencers.

8. Explore collaboration opportunities to enhance La Crema's market presence.

9. Coordinate and execute marketing events, including product launches, promotions, and participation in industry-related activities.

10. Ensure seamless execution and representation of La Crema's brand at events.

11. Stay abreast of industry trends, competitor activities, and customer preferences.

12. Provide insights and recommendations for continuous improvement.

Qualifications:

Bachelor's degree in Marketing, Business, or related field.

Proven experience in marketing roles, preferably within the food and beverage industry.

Strong understanding of digital marketing, social media, and content creation.

Excellent written and verbal communication skills.

Passion for the coffee industry and alignment with La Crema's values.

How to Apply: Please submit your resume, cover letter, and a portfolio of relevant work to ****@lacremacoffee.com.au. Include "Marketing Specialist Application - La Crema Coffee" in the subject line.

Application Deadline: 18th April 2024

La Crema Coffee Roasters is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.