Marketing Specialist

Employer  Universal English Pty Ltd ABN 79 622 109 200 Location Melbourne  Position Marketing Specialist  Salary 70,000.00 Plus Super Posted on 22 feb 2024   

Role Summary: 

• Conduct market research to identify trends and opportunities in the English language learning market. 

• Develop and implement comprehensive marketing plans and campaigns across various channels, including digital marketing (SEO, SEM, PPC, social media), email marketing, content marketing, traditional media (if applicable), and event marketing. 

• Create engaging content for various platforms, including website copy, blog posts, social media posts, email newsletters, brochures, and advertisements. 

• Manage social media channels for the college, including creating and sharing content, interacting with followers, and running targeted advertising campaigns. 

• Develop and nurture relationships with key partners, such as language schools, educational agencies, and online platforms. 

• Track and analyze campaign performance using various metrics, such as website traffic, lead generation, conversion rates, and student enrollment data. 

• Generate reports and recommendations to optimize marketing strategies and campaigns. 

• Stay up-to-date on the latest marketing trends and technologies in the education sector. 

• Collaborate with other departments, such as admissions, academics, and student services, 

  Stay up-to-date on the latest software technologies. Must-Have Skills and Experience: 

Bachelor's degree. 2+ years of experience in Marketing  Ability to work independently and as part of a team. 

Job Types: Contract 

Contract length: 24  months 

Salary: $70,000.00 per year Plus Super