Marketing Specialist - Flight Specials

Marketing Specialist - Flight Specials
Brisbane
Full time, Permanent (2-3 days WFH)

Hello. We’re Virgin Australia. And we’re back (in a big way).

We’re the airline that’s always done things a little different. Our way. The Virgin way. For us, flying is so much more than simply taking off and landing (although we understand that is quite important). It’s about going the extra mile, in the air and on the ground, to create authentic experiences that put our guests firmly at the heart of everything we do. 

What you’ll be doing:

Reporting to the Leader, Direct & Digital Marketing, the objective of the Marketing Specialist – Flight Specials role is to increase the sophistication, frequency and automation of flight specials communications through direct marketing channels.

The successful candidate will have a strong background in Direct Marketing and the ability to be hands-on in delivering and optimising email marketing campaigns and owned assets alongside them.  They will have very strong collaborative skills, as they will be dealing with multiple stakeholders (Revenue Management, Velocity, Tourism Partners, the Digital team, etc.).

Responsibilities include:

• Articulate, socialise and iterate the strategy for bringing the V-mail and Velocity databases together to increase the sophistication, frequency and effectiveness of flight specials
• Be the product owner for flight specials in the V-mail and Velocity direct marketing channels, as well as Velocity digital experiences
• Collaborate with the team and key stakeholders across the business to determine the flight specials and airline loyalty offer direct marketing plan - including revenue management, retail/STO marketing, airline partnerships, advanced analytics, CXDO, Studio teams
• Manage the backlog of flight specials enhancements and design tests to deliver always-on optimisation and personalisation for our members and subscribers
• Collaborate with broader team/squad to move campaigns from concept into execution
• When delivering a campaign personally:
• For email channel, develop campaign creative using Photoshop and Dreamweaver, involving Studio only as required
• Create campaign workflow and delivery in Adobe Campaign, engage peers for QA tasks
• Following the pilot work, automate and maintain the base flight specials email product
• Results are always reviewed and considered when developing the next campaign
• Develop creative experiences that our customers will love
• Leverage cross-functional and agile teams to initiate and develop ideas; build fellowship

You’ll be great in this role if you:

• Experience in marketing campaign management and Direct Marketing (ideally at least 3 years Post-Grad experience)
• HTML skilled and formal Dreamweaver (or similar) product training
• Hands-on experience delivering and optimising email marketing campaigns and automation
• Experience with combining multiple data sources to determine campaign success, and develop optimisations
• Confident using Adobe Photoshop to generate assets for use in campaigns
• Multi-variate test design, delivery and evaluation
• Able to get wide stakeholder groups excited and committed to new ideas
• Exceptional written and verbal communication skills
• Are passionate about improving customer journeys and conversion rates

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to);

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the betterme digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

COVID-19

The safety and security of our people, guests and operations come first. Always. That’s why we’ve put together a comprehensive ‘Mandatory COVID-19 Vaccination Policy’. In a nutshell, to work with us, you’ll need to comply with our (and the airport’s) rules and regulations. And be fully vaxxed.

Ready to apply?

We’re ready to hear from you. Apply now.