Marketing Specialist

• Be rewarded as you grow with the business
• Be a member of a company who is committed to sustainable practices
• Office is based in Hawthorn East, VIC

Who are we?

Gerflor is recognised as a specialist and a world leader in resilient floor and wall covering solutions with over three decades of established presence in Australia. From the vibrant colours of your office hallway to the durable aisles underfoot at the grocery store, or the inviting kitchen floor that has been the stage for countless family celebrations – we create, manufacture and market those innovative, design-led and eco responsible solutions for flooring and complementary interior finishes.

We pride ourselves on our innovative and entrepreneurial spirit and genuinely put the customer at the centre of everything that we do. We are a supportive team who strive to be flexible with our employees and promote opportunities for advancement.

About the role

This role reports to the Marketing Director to support Gerflor’s growth and brand awareness through sophisticated marketing and communication strategies, including the identification of market opportunities and the design and implementation of effective marketing tools, objectives, policies, and programs. You will collaborate with a supportive marketing team including the Digital Communications Specialist to drive campaigns that launch exciting residential flooring products.

Key responsibilities:

• Manage the coordination of new product launches, marketing content, promotional campaigns and industry relationships to increase brand awareness and market position.
• Ensure communication and content is fresh, unique, and follows brand guidelines.
• Coordinate the design of swatches, displays, brochures and flyers for our key partners (DIY & specialist stores) in coordination with the other Marketing Specialists
• Work closely with segment, channel and sales managers to optimise target specific market tools
• Coordinate product training workshops for team members and customers.
• Research and stay abreast of competitor, interior design and consumer trends.
• Support the Product Manager throughout the product development process.
• Monitor, analyse and report on marketing campaign effectiveness.
• Assist with industry events such as exhibitions or customer conferences.

About You

You are a passionate, visual and creative individual with experience working within the flooring, interior finishings or textiles industry. You have a genuine interest in and good eye for interior design and how to translate this into unique marketing concepts. You are curious, adaptable and motivated to bring new ideas and add value to the business.

Skills:

• Demonstrated experience driving sales growth through proactive campaigns and effective marketing tools
• Tertiary qualifications in a relevant discipline (Marketing, Business, Design) is preferred
• Creative presentation and strong written and visual communication skills
• Sound working knowledge of Adobe suite
• Understanding of tool and campaign measurement
• Excellent organisational and project management skills

Why Gerflor?

Gerflor promotes a culture that actively seeks to include, welcome and value diversity to enable people to contribute their best work. We encourage people of all abilities, nationalities, ages and from culturally diverse backgrounds to apply for this position.

Gerflor offers a competitive salary, including an annual performance bonus incentive. You’ll also enjoy an Employee Benefits Program (retailer discounts & rewards) and work with inspiring people who are proud to have a team of experts in their field who innovate, support, and collaborate, and provide ample opportunities for training and career development.

This role would suit an experienced marketing professional who is seeking an opportunity to work for a global company and be a part of an exciting team in its time of growth.

If this sounds like you, then APPLY NOW and have a confidential discussion - we'd love to hear from you