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SalaryWe’re the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.We’re also a debt-free multi-billion-dollar organization on our path to IPO-readiness. If you're looking for a dynamic, fulfilling career coupled with flexibility and world-class employee experience, you'll find it here.About the jobResponsible for aligning the strategic marketing plans for the public sector industry in Australia & New Zealand’s [ANZ] that supports the regions overall sales and marketing strategy. Develops and executes integrated campaigns associated with generating demand and building awareness. Works in close collaboration with a cross functional team to develop a comprehensive go-to-market (GTM) plan that includes a variety of content, events [virtual and in person], email, social media, and innovative campaign approaches. This role reports into the Head of Marketing ANZ, based in Sydney.As a Marketing Specialist, you will:
- Deliver marketing efforts designed to build pipeline, accelerate revenue, and build awareness through an integrated go-to-market plan aligned to the public sector industry.
- Develop integrated marketing campaigns which are comprised of lead generation, opportunity progression, awareness, and advocacy elements strategically planned around the stages of the customer journey.
- Execute the strategy and communicates the effort regularly accordingly with all levels from constituents to executives.
- Facilitate meetings and discussions with an extended team of channel specialists, content marketers, subject matter experts and other constituents to define the appropriate marketing channels and strategies associated with the goals of the go-to-market plan. May solicit input and feedback through direct interaction with Customers or Partners for a greater customer focus.
- Liaise with multiple organisations across SAS, including the product line, business unit, and other countries or regions to represent the go-to-market plan and gather feedback to drive the planning process.
- Measure and react to success metrics, performs actionable analysis, and make data driven decisions to improve outcomes and ROI.
- Where applicable, global marketing initiatives to be regionally appropriate and relevant to ensure the right message is delivered to the target audience.
- May proactively contribute to global peer groups including sharing best practices and working cross-functionally to accomplish continuous improvement and increased sharing and learning, with the goal of establishing consistency across the globe.
- Execute campaigns within the go-to-market plans.
- With guidance from management, provide recommendations to resolve complex business problems.
- May be responsible for operations and logistics of marketing activities, events and/or campaigns in accordance with the go-to-market plan.
- Ability to travel.
- Good knowledge of marketing concepts including content, digital, social and email strategies and business-to-business acumen.
- Knowledge of and experience marketing to the public sector preferred.
- Good written, verbal, and visual communication skills, with the ability to effectively communicate with all audiences including senior leadership and executive.
- Good analytical, organisational, and creative problem-solving skills.
- Ability to work independently.
- Good organisational, project management, and facilitation skills.
- Ability to understand and translate complex technical information to internal and external audiences.
- Shows analytical abilities and data-driven decision making.
- You’re curious, passionate, authentic and accountable. These are our
