Marketing Specialist- Paid Social

Looking to take your career to a whole new level? Then this role is for you!
First Page is a certified “GREAT PLACE TO WORK” with a 4.8/5 Glassdoor rating and our mission is to create amazing digital experiences by implementing game-changing digital strategies. As APAC's highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past 3 years.
Salary: $80,000- $100,000 AUD
The Opportunity:
First Page requires an experienced Marketing Specialist specialising in Paid Social who wants to work with big brands and a kick-ass team. You will be joining a specialised performance media agency that currently employs some of the best marketing minds globally. The collaboration and knowledge sharing between our talented team members is exceptional.
What you'll be doing:

• Track, measure, analyse and report the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies.
• Be the main point of contact for the Account Management team technical issues related to ad functions.
• Support our account management team to provide updates on missing assets for campaigns, campaign pacing, performance, and optimisation opportunities.
• Independently create campaigns in line with best practices.
• Ensure spend pacing is on track for all accounts (escalate any challenges well before the end of month).
• Monitor goals against targets and ensure targets are met (escalate any challenges well before the end of month).
• Learn how to independently onboard new clients (applicable to new joiners).
• Complete daily checks to ensure campaigns are running smoothly (e.g.: no ad disapprovals, campaigns running with correct objectives, poor performing campaigns / adgroups/ adsets/ ads/ keywords are paused).
• Optimize campaigns in order to continuously improve key metrics.
• Complete the reports at the required level with meaningful insights and recommendations.
• Ensure tasks are completed within the deadline.
• Pair up with junior or new members of the team to ensure they are following processes (e.g.: monitoring budget pacing, goal pacing, daily checks).
• Provide at least 1 training session per quarter on your specialism.
• Make recommendations on any new features and betas which the client can test and stay ahead by reading blogs and industry updates.
• Flag any performance issues with junior members of the teams. Senior members of the team can then prioritize feedback and monitor progress closely before issues escalate further.
• Ensure that all activity/workflow/time in logged and tracked in our CRM (SENTR)

What we need:
- Someone who values quality; you care about craftsmanship and take pride in their work.
- Minimum 3 years of proven Paid Social experience and success managing Paid Social Campaigns
- Ideally has strong e-commerce experience in Shopify or other platforms
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing with in-depth experience with bid management tools
- Strong understanding of Social techniques and best practices.
- Experience with a variety of content management systems such as WordPress, Shopify.
- Strong analytical skills and experience generating Paid Social reports
- Familiarity with A/B and multivariate experiments
- A passion for learning and enhancing your existing skills.
- Speed and ability to hit deadlines that you set for yourself.
Benefits:
-Amazing culture with a 4.8/5 Glassdoor rating.
- VERY generous remuneration + perks.
- Grazing table on Wednesdays and catered lunch on Fridays!
- Fully stocked beer & wine fridge for when you are in the office.
- A huge mid-year awards party, company's birthday party in May, end-of-year X'mas party and more social events!
- Join a company that is on a rapid growth trajectory. 1200+ strong!
- Be mentored by some of the best in the game.
- Hybrid work environment.
To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!