Marketing Team Lead- Paid Search & Social

Let’s start with a few questions

• Love marketing but tired of repetitiveuninspiring tasks in your current role?
• Feel like you're an expert in performance marketingbut you've never been given the opportunity to have a say on how things aredone?
• Want to get off the hamster wheel ofworking on 50-100 accounts, ticking off an endless task list and never feelinglike you get to do real marketing?
• Want more accountability and ownership on strategyand planning for your clients?
• Do you believe that creating demand is justas important as capturing demand?
• Want to be a marketing manager or marketingleader in the future?

If you answered yes to several of thesequestions, this might be the perfect role for you.

We’re seeking a talented and ambitious marketerto join the BeFound Digital team. Someone who takes ownership of the client’sgrowth strategy and works with the team to deliver. We will provide ongoingtraining for the right person.

TLDR on the role: You’ll be the lead for small portfolio of clients across bothdemand capture and demand creation campaigns. You’ll work across and haveownership over their strategic planning, marketing goals & KPI setting. Youwill be the one planning their marketing programs & budgets, as well as planningand launching new experiments all the way to consistent revenue drivers fortheir businesses.

You will be challenged to become a betteroverall marketer, not just a platform specialist.

You'll be hands on in relation toexecution, while running a small but growing team of marketing executives-Paid Searchand paid social. You also have access to a part time graphic designer and videoeditor.

You will have the ability to grow your teamover time. And promotion opportunities beyond that for the right person.

Ok, so what about us.

Aboutus

At BeFound Digital, we don’t juggle 100s ofaccounts or deliver cookie cutter solutions. We’re building an agencyenvironment where you have the autonomy, scope, and accountability to become abetter all-round marketer.

We believe working with a small portfolioof clients where you develop a deep understanding of their people, their goals,their business, and their customers, which leads to the best outcomes. Webelieve having exposure to all aspects of their marketing (strategy, goalsetting & forecasting, measurement, execution) gives you the context neededto be the best marketer you can.

We only work with clients we believe we canhelp. Who are growth orientated and willing to embrace modern marketing strategyand campaign execution.

We believe utilising client CRM data isintegral to understand the bigger picture and impact of what results you are driving.And we love finding non-obvious ways to achieve an outcome.

We are platform agnostic, from SEM to paidsocial, creative, and organic search marketing, we utilise the right tactics todeliver on our clients marketing goals. We believe the best future marketerswill have a broad skillset and understanding of all these areas.

Note: Wehave a clear focus helping B2B and professional services B2C companies grow.So, if ecomm is your love and joy, this may not be the right role for you.

The role

As a performance Marketing Team Lead, youwill be supported by the marketing director in delivering exceptional outcomesfor your clients.

What you'll do at BeFound Digita

Paid Media CampaignManagement: Plan, test, implement, and measuremulti-channel media campaigns to generate demand for your clients. Performaudience research to develop new campaign ideas for Paid Search and paidsocial. Manage day-to-day performance across several marketing programsincluding Google Ads (Search/Display/Video), LinkedIn Ads, Meta Ads

Data Analysis and Reporting: Analyse performance data and report on results, including campaignresults, data stories and spend recommendations. Rapidly iterate and execute onnew campaign opportunities based on findings.

 Budget management andpacing: Effectively allocate and pace media spendacross the channels that you manage to drive business results for your clients.

●    Client Management: communicate regularly with clients, present reports, presentations& other client facing materials to showcase the results and impact of yourefforts.

Collaborate with SEO & creative teammembers to share insights, align on delivery and produce optimal outcomes.

You Need

• Overall, 5+ years’ experience in relatedmarketing roles, with 2-3+ years demonstrated experience building & optimisingpaid media campaigns, preferably in a B2B/professional services/service basedB2C environment.
• Analytical mindset and proven track recordin making data-driven decisions to improve performance and determine future channel/campaignopportunities. Ability to identify trends & insights through in-depth dataanalysis.
• Google Ads & Analytics certifications preferred.
• Experience in building & managing adcampaigns in Google Ads, LinkedIn and Meta. Experience in other platforms is aplus but not required (YouTube, Bing, Twitter, Reddit, Capterra, etc.)
• Familiarity with how digital ads are servedand tracked using pixels, URL parameters (UTM codes).
• Familiarity with Google Tag Manager
• Demonstrated ability to track campaignperformance across multiple channels.
• Exceptional communication and interpersonalskills. Can clearly articulate ideas, frame problems and offer solutions.
• Strong organisation & multi-taskingskills and the ability to consistently evaluate priorities with attention todetail.
• Adept at juggling multiple projects at oncewhile never losing sight of goals and timelines.
• Effectively communicate expectations toteam members in a timely and clear fashion.
• Resolve and/or escalates issues in aproactive manner, to adhere to campaign delivery goals.

We’re not looking for perfection, unicorns,or any other words that don’t describe real people. So, if you don’t meet 100%of the criteria above but you are the type of person who ‘takes the bull by thehorns’ and is self-driven to learn, grow and excel, we still want to hear fromyou.

Salary & Benefits

Target salary range for this role is $90,000- $100,000 + Super.

• Flexible hours available
• More than 4 years of relevant work experience required for this role
• Working rights required for this role
• Expected start date for role: 14 February 2024
• Expected salary: $100,000 - $110,000 per year