Media Trader (Tv, Ooh, Radio, Print)

Company Type: Media Agency
Role: Media Trader
Channels : TV, OOH, DOOH, Radio, Print
Start: April OR May 2024

Note: Please mention your Working rights in Australia in your CV to be considered for this Job.

What's on Offer?

• 3 Days work from the Office, 2 day work from home.
• State-of-the-Art Office; Office 50m from Public Transport.
• Certified Great Place to Work
• One of the Best Agency cultures all across Melbourne.
• Regular Breakfast & Snacks in the office, Fully Stocked Kitchen, Quality coffee in-house.
• Monthly, Quarterly & Yearly Team events.
• Dedicated budget set aside for your personal & professional growth.
• Yearly Performance Bonus of upto 5% of your Salary.

What does the Role Entail

• Negotiate with media owners (broadcast networks, publication houses, outdoor advertising companies) to purchase ad spaces or times at optimal rates.
• Develop comprehensive media plans that align with the client’s marketing objectives, budget constraints, and target audience.
• Implementing the media plan by coordinating the distribution of materials to the respective channels and ensuring that ads run at the specified times.
• Analysing demographic data to understand the target audience’s media consumption habits, which helps in selecting the most effective media channels.
• Monitoring competitors’ advertising activities to benchmark and differentiate the client’s media strategy.
• Managing the budget allocated for offline media spends, ensuring it is spent efficiently to achieve maximum ROI.
• Regularly communicating with clients about the progress of their media buys, performance reporting, and strategic recommendations.
   

What We Are Looking for in the Candidate:

• Minimum 2+ years of experience in a media role with experience in media buying or planning, with a focus on offline channels such as TV, radio, print, and outdoor advertising.
• Expertise with Spectra MD. Ideally some experience with industry
  planning and reporting technologies (Roy Morgan, ASTEROID5, Fusion, ETAM, ERAM, DV360, The Trade Desk and Microsoft Office).
• Strong capabilities in negotiating with media vendors to secure the best rates and placements.
• Ability to work closely with clients to understand their advertising needs and translate these into effective media strategies.
• Ability to conduct and interpret market research to understand audience behaviours and preferences across different Australian demographics.
• BONUS if you have any relevant certifications.

Yugal Bhatia ( Yoogle )
*******@paxus.com.au
www.linkedin.com/in/yugal-paxus

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds, and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details.