AddressABOUT US
As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.
We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
ABOUT THE ROLE
This is a full time position supporting the Workforce Planning Team with the coordination and administration for the Marvel Stadium Operations department, ensuring all rostering requirements are met to enable us to deliver outstanding customer service to all.
A DAY IN THE LIFE OF
Key Accountabilities:
- Collaborate with internal teams and external agencies to lead, manage and execute digital performance marketing campaigns across Facebook Ads, Google Ads, YouTube and other paid channels in line with best practice.
- Analyse and structure data, turn data into insights and insights into actions to optimise campaigns across a range of campaign objectives including awareness, conversion, acquisition and retention.
- Work with internal analytics teams and external agencies to implement appropriate tracking across AFL and third-party properties, ensuring that campaigns deliver against KPIs.
- Use data and relevant analytics and insights tools to build audiences and customer segments based on user behaviours and profiles.
- Design, implement and analyse structured tests and experiments to understand effectiveness of paid digital campaigns.
- Deliver clear and comprehensive reporting on paid digital marketing campaigns, insights based on performance data and recommendations for future campaigns.
OUR IDEAL TEAM MEMBER
Key Competencies (skills, attributes & knowledge)
- Technical and strategic skills across Facebook Ads, Google Ads and other paid digital channels
- Analytical and data-driven
- Stakeholder management
- High attention to detail
- Budget management
- Strong communication and people skills
- Team player
- Positive, can-do attitude
Experience & Qualifications
- Tertiary qualification in Marketing, Communications or Business
- 3 to 5 years of experience in Paid Performance marketing campaigns, ideally across Facebook Ads and Google Ads
- Experience with Google Analytics, Tableau, HotJar and other analytics tools desirable
- Track record of successfully meeting and exceeding campaign objectives and KPIs
- Experience with Salesforce Marketing Cloud or other CRMs desirable
- Experiencing managing multiple stakeholders with agency experience desirable
- Experience working in a fast-paced environment
OUR CULTURE
THE PERKS
- Play The Day Your Way – a flexible approach to your working life
- My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
- Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
- My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
- AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!
Applications Close: June 28 2024
