AddressPMG Background
PMG is a professional services business that specialises in media. Managing over $170m in our client’s media investment, our core purpose is to build business outcomes through the strategic application of media.
We deliver connected strategy, planning and execution, deeply connected through data through our PMG “Plan to grow” Method. We fiercely believe that competitive intensity extracts value for our clients and fuels market share.
Every person that joins the team is part of something bigger. An ecosystem of insight, planning and decision-making striving to better the outcomes of our clients every single day. Succeeding at PMG starts with a fit and embracing our five key values:
1. Bravery: Make PMG better. Share in the rewards.
- Being independently owned and operated, we are commercially empowered to invest in our people for PMG’s and individuals benefit, including skill development, career progression and commercial rewards
- We set high standards, push boundaries and create iterative improvement
2. Competition: Competition fuels excellence
- We believe that when you highlight your differences, play to your strengths we deliver better outcomes
- We provide the scaffolding for wins and losses, and cheerlead expertise and celebrate the wins
- We encourage our team to stay ahead by cultivating a culture of curiosity and self-learning, offering our 90:10 program (1 day per fortnight) to allocate to self development
3. Wellness: Be well, feel good, work smart
- Be competent, feel good, function effectively
- Have the energy to consistently thrive by eating well, moving regularly, taking time to recover
- Use your 90/10 to better yourself and the agency
4. Team: Pick your team, call the play, own the playbook
- Bringing the right people in at the right time of the play to be efficient and effective, establish any gaps/obstructions
- Giving and receiving constructive feedback
- Know the playbook options well enough to apply them effectively
5. Transparency: PMG act ethically in interest of client, colleagues and partners
- We behave the same way when the doors are “open or closed”
- We don’t avoid the tough conversations to act ethically in our interests of partners and colleagues
- We deepen our partnerships through trust, transparency & truth
Role Background
At PMG, our mission is to understand and distribute paid media levers to drive growth for our clients. Our performance team are focused on delivery and activation of campaigns that generate real results that drive business objectives forward. This includes a deep technical understanding of performance platforms, the actions and best practices required to activate new performance strategies, optimise existing campaigns and develop strong learnings and insights.
Whilst search still largely encompasses Google, this is a space we see rapidly changing with new AI applications as well as social search (e.g. TikTok). There is a clear opportunity, with the addition of this new role, to help solidify new client campaign performance and excellence in the delivery of search-based media for our clients.
We are seeking a Performance Executive with a strong paid-search foundation, to develop the search opportunities today and the emerging ones for our clients.
Role Description
As a Performance Executive, your primary responsibility will be bringing best-in-class activation and operational excellence to PMG's clients, specifically through paid search.
- Working with the team to exceed customer acquisition targets, activating paid search alongside full funnel optimisation against clearly defined targets.
- Working with PMGs integrated media teams to plan and implement paid search strategies (including audience targeting, keyword approaches, and test and learn approaches relevant to campaign briefs)
- Embrace the use of search-based tools and automated reporting to mine for insight to optimise in-platform campaign delivery.
- Responsible for budget monitoring and pacing, reporting accuracy (delivered through automated dashboards), and the creation of test and learns aimed at improving performance.
- Participate in media performance meetings and offer ideas and suggestions to improve and evolve strategy, reporting processes, keywords, and creative.
- Creation of case studies that showcase and celebrate best-in-class activation strategies and innovation.
Skills & Expertise
- 1-2 years’ experience in activating paid search campaigns, additional media channels are a plus but not essential.
- Experience using Google Ads for paid search, experience in SA360 a positive.
- Excellent communication and analytical skills.
- Excellent knowledge of Microsoft Excel.
- Passionate about digital media.
