Product Analyst - Future Capability & Competitor Intel

Collect, analyse, and report product feedback and maintain an up-to-date analysis of the competitive landscape to assist in defining our strategy

About the Role
Our Product Analyst will collect, analyse, summarise and report product feedback from various channels, as well as maintain an up-to-date analysis of the competitive landscape to assist in defining our product development strategy.
Product Feedback Analysis

• Establish and maintain systems to collect, analyse and report product feedback from multiple channels:
  • Hubspot
  • Support portal
  • Tradecraft (customer success) team
  • Sales team
  • Direct customer requests
• Actively engage with the Tradecraft and Sales teams to elicit product feedback from trials and production deployments and update those teams on the status of support tickets and feature requests.
• Share insights and create reports to summarise, generalise and visualise product feedback for the Product, Tradecraft and Sales teams to surface insights for product improvements and future capabilities.
• Work with the Product Managers to prioritise feedback and manage the lifecycle of support tickets and feature requests.

Competitor Intelligence & Market Research

• Monitor market trends, analyse competitors' products, pricing strategies, and other business activities.
• Gather, analyse, and disseminate information about our industry, competitors, and customers.
• Analyse the adjacent or potential market segments where our products may have a potential to gain market share
• Conduct win/loss analysis and use information from other customer feedback channels to produce Competitor Intelligence material for sales and product.
• Develop systematic approach to understanding competitor product positioning, product roadmaps, pricing strategies etc.
• Develop and maintain competitor battlecards for use by sales, product, & marketing
• In collaboration with the marketing team, support the creation of marketing and sales collateral. These are digestible, well-sourced, and actionable materials that speak to specific pain points, messaging, or use cases.
• Understand what customers want, how they make purchasing decisions, and what they think of our company and its products.
• Share insights and create reports to summarise, generalise and visualise competitor and market analysis information.

Requirements:

• Bachelor's degree in software or systems engineering, or related STEM areas
• 5+ years’ experience in product management, technical business analysis, or related fields
• Experience within a few of the below areas:
• Consumer facing, complicated web-apps or products
• Trade studies of technology providers
• Identifying integration and API requirements
• Market and competitive analysis
• Vendor selection and management
• License terms and contract negotiation
• Development of licensing models for cloud software
• Strong research skills, stakeholder management, problem solving, and report writing
• Strong organisation skills, detail orientated, and a collaborative team player
• Ability to interpret and analyse complex information, extract meaningful insights and evaluate options for decision making
• Strong verbal and written communication skills and the ability to effectively present and discuss complex information, analysis, and findings

About Fivecast
Fivecast is a world-leading provider of cutting-edge digital intelligence solutions. We enable the world’s most important public and private organizations to explore masses of data and uncover actionable insights, critical to protecting global communities.
As a growing start-up with over 100 people globally, all team members are provided with the opportunity to directly contribute to our success, participate in the development of new and emerging technologies and grow their career in a challenging and dynamic high-tech environment. We are headquartered in Adelaide, Australia with teams in Canberra, Virginia USA, and London UK.
Our Work Environment and Culture
Our Adelaide based headquarters is a purpose-built tech hub centrally based in vibrant Hutt Street. We moved into this brand-new space in early 2023 to allow for continued collaboration, innovation & growth.
Our space has been specifically engineered for brainstorming, idea generation, random encounters across teams and to suit our casual, relaxed culture. This has been achieved through amazing features, including an arcade room, pool table, fully equipped kitchens with fruit and snacks, barista quality coffee machine, end of trip facilities (showers, lockers, bike storage, etc), as well as comfortable breakout spaces.
Fivecast has a connected work culture with team members taking advantage of our social clubs, local cafes, bars, pubs and sporting facilities for team activities. At Fivecast we support flexible work arrangements, have dedicated training programs and clear progression pathways to grow with us.
Fivecast is an inclusive employer, we value diversity of thought and experience and believe our inclusive culture contributes to our success. We are committed to building a workforce that is representative of the communities in which we live and work.