Product Marketing Manager

Troocoo is excited to bring to market a fantastic opportunity to work for a global technology company supporting digital transformation across a range of heavy and construction industries. As a key player in the Pacific region, Troocoo is seeking a Product Marketing Manager to work closely with the Product Managers to create and distribute promotional campaigns for key products.
Key Responsibilities;
In this dynamic role, you’ll play a pivotal role in shaping the product's success by leveraging marketing insights to inform and influence the product development process. Your expertise will be crucial in crafting compelling value proposition messaging for a diverse portfolio, ensuring it resonates with the target audiences and effectively communicates the tangible benefits.
As the orchestrator of successful product launches, releases, and go-to-market strategies, you’ll be at the forefront of presenting our client's products in a way that captivates potential customers.
Collaboration will be key, you’ll work closely with a range of internal stakeholders including the regional marketing teams to boost awareness of their product offerings through various channels, programs, and campaigns. Engaging potential customers will be a core focus, involving strategic initiatives such as events, campaigns, and targeted calls to action. Your role extends beyond acquisition, encompassing the conversion of potential customers into loyal patrons through well-designed subscription models and enticing add-on purchases.
Maintaining a keen eye on the competitive landscape, you'll collaborate with the product management and strategy teams to conduct comprehensive competitor analysis, ensuring we stay ahead with strategic insights and benchmarks. Lastly, your contribution to the sales team will involve crafting impactful and tailored product-specific sales enablement content, empowering them to effectively promote and sell our products. This multifaceted role offers an exciting opportunity to make a lasting impact in our fast-paced and innovative environment.
What we are looking for;
We seek a dynamic Product Marketing Manager with expertise in B2B software. If you excel in communication, teamwork, problem-solving, and business acumen, and maintain composure under pressure, you're the ideal candidate. Proven experience in a similar role, especially in B2B software, is crucial. Your skills should include market analysis, copywriting, and familiarity with Product Marketing tactics. As a key player in our construction product category, you'll collaborate with product managers, contributing to release campaigns and sales enablement for global and regional teams. Join us and be a vital part of shaping the success of our diverse product portfolio on an international stage.
To apply please click 'apply now' with your CV and Cover Letter or contact Prudence Hayes at prudence.hayes@troocoo.com
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