Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

• Melbourne based
• Lead a team of 5 Lifecycle Campaign Managers and Specialists
• 12 month fixed-term contract

We're REAis not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.Where this role fits inThis role will lead the vision and evolve our customer personalisation and engagement efforts, with the goal of delivering multi-channel strategies and true personalisation at scale. In this role, you will be responsible for working closely with Customer GTM & Product teams, driving the Customer Lifecycle strategy, program execution, testing, reporting & optimisation. Using data to drive your approach, you will lead us to develop programs that help us deliver the right message, to the right person, at the right time, in the preferred channel.In addition, this role will champion the customer, customer data and lifecycle function, feeding into requirements as transform our MarTech and embark on migration to our new stack. This will require the balance of delivering value in current state, and forward planning as new capability is unlocked in Braze.What you’ll be doing

• Alongside the Head of Lifecycle & Engagement, articulate and drive the vision, strategy, and results to engage REA customers to drive business growth, using all marketing channels including email, SMS, push notifications, etc.
• Lead a team of 5 Lifecycle SME’s, guiding, coaching and developing their careers.
• Oversee the development of Lifecycle programs aligned to GTM, Product, Customer Group and CX priorities working closely with stakeholders across all functions
• Define OKR’s, work with Analytics and the Customer Lifecycle team to attribute impact of campaigns against the OKR’s, and showcase the team’s impact within REA
• Manage a large roadmap of activity across multiple areas, helping manage demand, dependencies, and delivery to ensure OKR’s are met
• Use data (internal, customer declared & inferred) to deliver a truly personalized and relevant marketing program
• Work closely with the Audience & Personalisation team and the Marketing Enablement team to ensure all MarTech platforms are being maximised and ways of working are strong
• Feed into requirements to support Customer onboarding to Braze, and decommission of Salesforce Marketing Cloud, and ensuring the Lifecycle team is best set up to support
• Have a deep understanding of our customers, building programs that resonate and advocating for all experiences to be optimised in a holistic and user-centric fashion
• Build strong relationships with Customer Group & Product and be the go-to on any customer related engagement activity, from inception through to program delivery

What we’re after

• Held leadership roles and built and developed high-performing teams, mentoring and growing talent
• Strategic thinker with the ability to translate quantitative & qualitative customer data/insights into a strong targeted marketing strategy
• Experienced with channel testing methodology and Lifecycle Marketing programs, highlighting patterns and making recommendations to drive growth via Lifecycle Marketing
• Strong data visualization skills and can effectively communicate performance and business impact to the broader business
• Possess a strong understanding of customer mindset across distinct segments and are dedicated to great customer experiences
• The ability to ruthlessly prioritise, focusing on programs that will drive the biggest impact, and balancing work between current and future state
• Can take ownership, are a problem solver, and have a high level of accountability in both independent and team initiatives
• Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
• Experience in defining success metrics and delivering on critical KPI targets with a drive for results
• 10+ years of marketing experience in all aspects of customer lifecycle management including building roadmaps, multi-channel initiatives, personalised campaigns, and audience segmentation programs

The REA experienceThe physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.We offer:

• A hybrid and flexible approach to working -
• Flexible parental leave offering for primary and secondary carers
• Programs to support mental, emotional, financial and physical health & wellbeing
• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
• Hack Days so you can bring your big ideas to life
• Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and InclusionWe are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?