AddressLocation: Australia
State/Province/City: Victoria
City: Melbourne
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
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Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
A day in the life:
As Sr. Brand Manager, you will be responsible for bringing lululemon brand to Consumers and our Guests through various initiatives and campaigns across a variety of channels. You will inspire, guide and lead collaboration with cross-functional partners and global partners to develop and execute integrated global brand initiatives. You are the internal connectors within the brand team and the go to person to initiate campaigns that deliver into the brand vision.
- Drive the 5-year strategic plan for priority activities and categories; in partnership with the Brand + Community Director you will plan how we will achieve established brand KPIs and its contribution to the company
- Create, establish and validate activity positioning and UPOVs
- Owner of campaign strategy, brief creation and channel collaboration and steering to create integrated go-to-market brief for Tier 1-3 campaigns
- Create briefs for all market initiatives; responsible for insight development, establishing campaign KPIs, target audience, and working with cross-functional partners to ensure brief captures needs.
- Establish and lead the measurement, listening, reporting, and use of consumer and business insights to advise strategies and approaches.
- Set and oversee management and tracking of global platform brand objectives and KPIs
- Manage in-market media agency: identifying ways to grow audiences and improve awareness.
- Partner with the performance marketing team on measurement, attribution, and consumer journey mapping
- Oversee and deliver an innovative social media strategy for current and potential channels enabling channel growth and engagement.
- Drive the brand go-to-market process in partnership with Creative Operations
- Assign and help manage budget for campaigns in partnership with Brand Operations, and Channel partners.
Qualifications:
- Bachelors degree
- 10+ years of relevant experience
- Global experience, behaviour and mindset
- Effective and collaborative stakeholder manager across the organization
- Expert negotiator, influencer and relationship builder
- Excellent presentation skills
- Experience working quickly and efficiently, and keeping pace in a fast environment
- Experience working with Meta Business Suite (organic & paid features)
- Ability to juggle changing priorities while maintaining a positive attitude in the face of challenging deliverables.
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
Beyond the Paycheck (Benefits & Perks)
At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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