Senior Manager, Dermatology Marketing

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

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An exciting senior brand marketing & leadership opportunity exists in the current launch of a first in class, new chemical entity in the Dermatology space.  The Senior Manager Marketing role provides the opportunity to shape the market and continue building a runway for the success of this exciting medicine through the use of innovative solutions to meeting customer needs.  The successful candidate will lead ambitious launch execution through strong cross functional leadership, strategic planning, leveraging of insights, executional excellence & a strong customer focus. 

Key Responsibilities

• Leadership –lead the Launch Team leveraging the traits of accountability, passion, integrity, resilience & adaptability, focus & empathy to ensure an aligned, energized & motivated team.

• Inspiring teams – communicate an inspiring brand vision throughout the Dermatology and wider Immunology franchise and broader organization to ensure excitement, engagement and passion

• Strategic Thinking – display and lead strategic thinking across the brand team, resulting in the development & delivery of marketing plans that leverage insights with aligned objectives across customers, patients and BMS

• Influencing – influence stakeholders across BMSA & across customer / external stakeholder groups to ensure broad internal and external advocacy

• Innovation - create a collaborative team environment that encourages innovation and focuses on approaches which enhance the customer experience

• Championing – lead an omnichannel engagement approach to ensure superior customer experience

• Deliver Performance – in line with BMSA brand key performance indicators

• Consolidate market-place leadership for BMS

• Identify and monitor key performance indicators to drive strategic and tactical agility and ensure that customer, patient and cross-functional insights are considered in all plans and tactics

• Manage external vendors and internal partners to ensure teams are clearly briefed to deliver effective execution and transparent feedback is regularly provided

• Develop and manage budgets and resources ensuring effort and spend is optimized.

• Internal brand communications across the business to a wider range of stakeholders including the senior management team

• Build and maintain excellent stakeholder networks and relationships both internally and externally

• Ensure business objectives and practices are fully compliant with relevant laws, regulations and BMS standards of business conduct and ethics

Qualifications, experience and competencies

Our ideal candidate will be an experienced cross functional leader, with high energy and demonstrated excellence in project management, effectively managing multiple projects/priorities to meet deadlines. In addition:

• Science or Business/Marketing (or equivalent) degree

• At least 5 years of pharmaceutical industry marketing experience, preferably in Dermatology and/or product launch experience

• Demonstrated experience managing complex interactions with senior stakeholders

• Product launch experience will be highly valued

• Demonstrated ability to develop and effectively communicate marketing strategy, with deep understanding of marketing /application of marketing concepts

• Demonstrated ability to understand and integrate enterprise-wide insights into strategic plans

• Strong Business acumen and Strategic thinking skills

• Campaign attribution to Customer Experience metrics, with ability to measure the levels of customer engagement/satisfaction against planned tactics

• Integrated Channel and Content Planning / Omnichannel Engagement Planning to maximize engagements based on customer preferences and messaging aligned across all channels

• Effective working knowledge of Microsoft suite (XLS, PPT, Word) and various business support/ CRM systems and tools

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If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to

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BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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