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Salary- Permanent role
- Hybrid Working Model
- Sydney Location
As a Senior Analyst within the Advanced Analytics team you will be responsible for developing and maintaining advanced statistical models to assess marketing impact, optimise channel investment mix and produce forecasts. The successful candidate will establish and sustain data pipelines for new and existing econometrics models, which includes sourcing, pre-processing and engineering data assets across the wider bank with the findings informing and helping to influence marketing strategy.
Key Responsibilities Include:
- Building and managing mixed-marketing models across different products to estimate return on investment (ROI), optimise media budget allocation and creating scenario projections.
- Experimentation, measurement & modelling to understand the commercial benefit from owned, earned & paid media channels.
- Delivering and communicating key recommendations and visualisations based on model outputs to various stakeholders.
- Monitoring and validating the performance of existing models.
- Overseeing and coordinating project delivery with different stakeholders such that it aligns with business objectives.
At Westpac, we're going through significant changes, and this is an exciting opportunity to work closely with us through the next phase of transformation. You'll play an important part in driving the future of a business that has been around for over 200 years and in return, we'll support you in the development of your career. With continuous opportunities to learn and grow in an inclusive environment backed by a fantastic team of passionate and knowledgeable people, you'll be empowered to thrive with us.
Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. And we continue to pay your super contributions while you take all the time you need to get your new family settled.
What do I need?
- Bachelor's degree in science, economics, engineering, or a related STEM discipline.
- Statistical Programming experience in Python and/or R
- Experience as a data analysis with strong capabilities (SQL, Excel, Adobe Analytics).
- Data visualisation experience across Data Visualisation (PowerBI, Tableau, ThinkCell)
- Experience with Data storytelling and creating presentations with strong communication skills.
We aim to provide one big, supportive team to help us achieve our purpose of creating better futures together. As well as competitive remuneration and a great culture, joining the Westpac family means you will have access to banking, wealth and insurance benefits.
How do I Apply?
Start here. Select the APPLY or APPLY NOW button.
At Westpac we are committed to providing a supportive culture and creating diverse, inclusive, and accessible workplaces, branches, products and services for our customers, employees, and community. This role is open to experienced candidates seeking a discussion around workplace flexibility. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply. If you have questions about the recruitment process, please email .
Do you need reasonable adjustments during the recruitment process?
We can provide reasonable adjustments for individuals with disability and/or neurodiversity. If you require an adjustment to be made during the recruitment process at any stage, please call 1800 655 592 Option 2.3 or email
Please note shortlisting and interviews may take place prior to the advertised close date, so don't delay; apply now!
