Addressđ§´â¨Are you passionate about beauty? The creators of MONDAY Haircare is looking for a Senior Marketing Executive to launch a new haircare brand exclusively with Walmart US this 2024! â¨đ§´
In just four years, MONDAY Haircare has expanded to 33 countries and is available in over 100 of the world's largest retailers. The brand has earned 19 major beauty awards from publications such as Allure, Cosmopolitan, and Glamour, and it proudly holds the title of the most liked and followed haircare brand on TikTok with 400k followers!
One of our newest brands, "Being" is a community-led haircare brand offering a range of moisture-rich products, including shampoo, conditioner, treatment, and styling products, designed to cater to all hair types. Created to meet you exactly where you are, Being aims to finesse and de-stress your natural hair, rather than forcing it into something it's not. Whether your hair is curly and coarse or fine and flat, we're here to guide you through a custom routine to unlock your best hair yet.
This is a unique opportunity to be part of one of the biggest beauty launches for Walmart USA in 2024. The right candidate will gain valuable experience in launching and building beauty brands globally, starting with one of the world's largest retailers. Being is among the first brands available in a mass retailer in the US that enables people with all hair textures, types, and needs to purchase from a single brand, conveniently located on one shelf at an affordable price point.
THE OPPORTUNITY
We are looking for a Senior Marketing Executive to champion this new Haircare brand, along side our Marketing Leaders managing best in class marketing strategy from ideation through to execution in order to drive business growth.Â
In this exciting role, you will work with Head of Marketing and Senior Marketing Manager to build this new brands' presence. This brand is one of the biggest beauty launches for Walmart US in 2024! (classified as a Tier 1 launch for the retailer) and targets Gen Z consumers, so the ideal candidate will be a lover of TikTok, and across all the latest pop culture trends and influencers in the US in particular.
- You will support, plan and execute end-to-end marketing campaigns that drive awareness and sales for Being
- You will help lead execution of the end-to-end campaigns, working with global, agencies and commercial teamsÂ
- Support managing brand marketing budgets from planning to execution, with a particular focus on ongoing optimisation of activity and spend. Responsible for ensuring profitable brand growth and deploying marketing resources in a way that achieves key financial targets. Â
- You will participate in managing relationships with retailers to deliver localised marketing initiatives including marketing campaign implementation, in-store executions and event activations and targeted campaigns around retail promotion calendar
- Lead/Help manage the global consumer reviews program alongside the marketing lead â set this up prior to launch to ensure there is a run of reviews to appear on retailer websites at launch
- Work with design and content team on the development of brand launch assets
- Work with copy team on development of brand communications frameworks and brand narrativesÂ
- Work with performance marketing team to deliver on targeted local digital ad campaigns to drive sales in each marketÂ
- Develop and execute PR and influencers strategies (paid and organic) in each market, with the support of agency partners when requiredÂ
- Communication to relevant stakeholders on overspending/funds availability
- Experiment with various organic and paid partnerships post-launch, tracking results based on objectiveÂ
- Build strategic relationships and partner with key industry players, media, influencers, KOL, agencies
- Keep up to date with relevant trends, developments and technology in relation to the role and suggest new ideas, processes and/or strategies where relevant
- Work with sales to deliver retailer/trade launch presentations to gain buy-in for ranging
- Support and grow junior team and share knowledge regularly in tutorial and learning sessionsÂ
- General support to team as required
