Senior Marketing Manager - Retirement And Super

Job Description:12 Month Fixed Term Contract OpportunityIf you live in Australia or New Zealand, you've likely heard of AMP. But at a time when society is changing, we are too. We're now a nimbler business with new leadership and thinking.For us, these are exciting times. There's a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.Help people create their tomorrow, while you create yoursWe help people with their banking, super, Retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we've been doing it for over 170 years.If we do our job well, we genuinely add to the prosperity of our country and its people.How you'll make an impactThe Marketing function in AMP Australia is critical in understanding our customers, their needs and aspirations. The Superannuation Marketing team takes a strategic approach to marketing aligned to strategic target audience segments both D2C and B2B and is responsible for the development and delivery of all marketing campaigns, collateral, customer engagement activity, data analysis, insights and digital to drive commercial outcomes.The purpose of this role is to oversee the development and embedment of the retention strategy for Super retention initiatives (B2B and D2C) in 2024. This will include the integration of existing retention initiatives into a formalised marketing retention program including the creation and execution of segment and trigger-based lifecycle journeys maximising the opportunity of a new marketing technology stack being implemented in Q3 2024.You'll make an impact by:

• Develop, oversee and implement the retention marketing strategy which includes initiatives to drive share of wallet, engagement and attrition improvements using a data informed approach to lead the way
• Work closely with the Senior Manager, Retirement and Master Trust to embed improvements to the product CVP and feature set across all retention initiatives
• Collaborate with the product and relationship teams to deliver integrated initiatives linked to outcomes with clear retention KPIs and accountability
• Lead the timely and accurate tracking, analysis, reporting and optimisation of marketing performance, including Post Implementation Reviews (PIR's), ensuring learnings and insights are incorporated into future campaigns and activities. Provide regular performance updates to the business to demonstrate the achievement of business targets
• Ensure all marketing activity is within agreed budgets, time frames and meets legal and regulatory compliance requirements

What you will bring to the team

• Extensive experience in Marketing, Communications or related disciplines with particular focus on:

• Deep understanding of the superannuation and wealth industry and business environment
• Ability to operate strategically and implement tactically in a very hands-on environment
• Strong knowledge and experience of using data and insights to underpin retention activity
• Hands-on multi- channel communication expertise
• Strong understanding of digital marketing channels and technology
• Understands and can operate in regulatory and technical environment
• Marketing project management expertise with the ability to navigate multiple projects at the same time
• Experience defining, implementing and optimising marketing strategies across channels, preferably with experience in advice, superannuation and investments
• Proven success driving commercial results, on time and on budget
• Demonstrated ability managing and championing customer-centricity amongst other pressures.

• Demonstrated expertise with traditional and digital marketing best practice
• Highly effective disciplines in planning, plan execution, prioritisation and stakeholder management
• Marketing or relevant commercial degree and/or experience

You'll thrive here if…If you can adapt from BAU to the ambiguous with ease, you'll do well here. Change is never easy, so bring your commitment, grit and growth mindset.Because we run lean, you'll be expected to jump in and deliver across a variety of areas. Meaning, you'll be closer to the action and executive decisions that influence where we go next.If you're someone that can hold their own, you'll find AMP quite liberating.Why we think you'll love working at AMPDoing what we've always done is not an option, so your clever ideas will get airtime here. You'll be encouraged to speak up and try new things. If they don't work, we move on - better for it.We know there's no one way of doing things. So, you won't have to sacrifice who you are or how you work to fit in here. We're inclusive and flexible in many of the ways you'd expect. And in some of the ways you wouldn't. As long as your health and wellbeing come first - at home and at work.In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you'll find moments to connect, feel valued and do meaningful work.Whether it's through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have.We believe in the power of inclusion and diversityWe're dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged, but also leads to better connections with our customers.We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process.We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.Ready to create your tomorrow?If you're someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.Don't procrastinate! We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.Looking forward to meeting you.