Shopper Activation Manager

ABOUT OUR COMPANY

Revlon is a global beauty company with a diverse portfolio of iconic market leading brands across multiple retail channels, categories and geographies. Some of our leading brands include, Revlon, Elizabeth Arden, Revlon Professional, SinfulColors, ColorSilk, Revlon Beauty Tools, Cutex, Mitchum, Orofluido, d:fi and American Crew, delighting consumers wherever and however they choose to shop.

We believe people are our greatest asset and that they influence the growth and success of our business. Investing in our employees & unlocking their future potential is important to us.

We pride ourselves on fostering a supportive, caring team environment & culture built on collaboration, accountability, innovation and inclusion. Whilst our company is a global brand name, employees find working for Revlon to have a local feel, ‘glocal’ if you will.

PERKS THAT MAKE US STAND OUT

We are known for our strong, supportive, caring and performance driven culture that empowers you to thrive. See below a list of our awesome benefits:

• Flexibility at its best: Embrace work-life balance with flexible hours and the opportunity to WFH up to 3 days per week
• Friday cheers: Enjoy an early finish every Friday at 1.30pm, kicking off your weekends with a bang!
• Time for you: Take advantage of our purchased leave program and quarterly wellness days to recharge and rejuvenate 
• Product perks: Indulge in generous product allowances across all our fabulous brands
• Rev up your benefits: Explore novated leasing and salary sacrifice options to enhance your financial well-being 
• Parental bliss: 14 weeks of fully paid parental leave for primary caregivers and 3 weeks for secondary caregivers or partners  
• Supportive environment: Access our Employee Assistance Program (EAP) for confidential counselling through chat, phone and face to face counselling options including educational webinars 
• Central Sydney hub: Work from our brand-new office in the heart of Sydney, conveniently located near Wynyard train station
• Park with ease: Opt in for free shared onsite parking to make your daily commute a breeze 
• Learning never stops: Fuel your professional growth with ongoing learning & development opportunities with scope to progress for the right candidate

THE OPPORTUNITY

We’re looking for someone who is experienced in shopper or trade marketing with an ability to toggle between marketing strategy and retailer execution. Well versed in building relationships with buyers and sales managers alike, you’re in your element when garnering stakeholder support and influencing the leadership team to deliver your vision.

ABOUT THE ROLE

As the Shopper Activation Manager reporting into the Head of Marketing, you will be responsible for shaping and leading the new function within the Revlon Marketing Team. This role is responsible for bringing to life brand, category, and shopper plans in all channels of trade.

With the support of one direct report, this role requires complete end-to-end accountability from developing and activating major initiatives with the relevant customer groups, such as new product launches, retailer occasions and innovative in-store activations to generate cut-through in a cluttered marketplace. 

KEY RESPONSIBILITIES

• Marketing Activation Planning & Execution: Develop and implement annual retailer shopper strategies and activation plans, collaborating with sales, brand teams, external retailer marketing teams, and agencies.
• Category Growth Opportunities: Create and execute category growth initiatives based on key retailer events and occasions.
• Retail Execution Support: Assist and guide the brand team in retail execution for new product launches and activation.
• Retailer & Beauty Advisor Engagement: Lead commercial planning and activation execution for key retailers, partnering with the Category Manager.
• Mass Training Strategy: Develop customer-specific mass training strategies in collaboration with the National Education Manager.
• Cycle Planning Oversight: Oversee cycle planning and activation updates with the support of the Marketing Coordinator.
• Activation Implementation: Act as a key link between category/sales, brand team, and retailer marketing contacts, managing BTL agency and in-store events across channels.
• Analyzing & Reporting: Manage brand support funds, track and reconcile monthly expenses, share insights on competitor activities, and provide updates in key meetings.
• Project Management: Drive various projects and processes, including wall updates, planogram updates, grocery pre-packs, and retailer taskforce actions, guiding the Marketing Coordinator.

ABOUT YOU

KNOWLEDGE AND SKILLS REQUIRED: 

• +5 years’ experience in marketing, preferably in FMCG/ Personal care 
• Tertiary Qualifications in Marketing/Business Management
• Excellent implementation skills: planning, organising, prioritising and executing 
• Advanced knowledge of customer marketing activation preferably from an FMCG or Beauty company.
• Strong ability to translate and tailor communication of commercial opportunities for different audiences to achieve outcomes e.g. retailer, gate and BDMs
• Proven accomplishments in innovative trade activation across all channels
• Entrepreneurial; able to identify, seize and exploit commercial opportunities
• Demonstrated ability to manage multiple priorities in a changing landscape
• Good numerical, analytical and interpretative skills 

PERSONAL AND INTERPERSONAL SKILLS:

• Strong influencing skills to lead and contribute to cross-functional teams
• Strong presentation, communication & relationship building skills
• A natural collaborator and team player with strong influencing and negotiating skills
• Customer-focused (internal and external) 
• Highly motivated, energetic, enthusiastic, and team-oriented 
• Ability to respond quickly and constructively; determined and tenacious when faced with adversity 
• Adept at working in a fast paced, agile environment with high attention to detail
• Corporate maturity to navigate ambiguity and drive momentum when challenges arise

Ready to make your mark in a dynamic, supportive and thriving workplace? Apply now and be part of our success story!

Only suitably experienced candidates will be contacted.

Applicants must have full Australian working rights.

With the greatest respect CVs will not be accepted from recruitment agencies at this time.