Address- Join the most trusted, HIA multi award winning new home builder in Tasmania
- Key strategic marketing opportunity, part of our high performing group marketing team
- Hobart location
For over 30 years we have been Tasmania's leading New Home Builder. Today, Wilson Homes continues to lead and drive innovation and quality in the new home building industry, seek opportunities to further enhance our capacity to cater for our customer's needs and to grow and support our staff. Our company culture is focussed on safety, innovation, and quality.
We are proud to belong to the NEX Building Group, a diverse and expanding organisation with over 1000 passionate employees whose purpose is to build beautiful homes for Australians. Established in 1987 and continuing to evolve both organically and through acquisition, we are well positioned for growth and committed to achieving our vision of being Australia’s leading home builder.
We are seeking a dynamic marketing professional who can blend strategic planning with hands-on program and creative development. This is the perfect opportunity for a talented marketing visionary who is looking to grow within a leading brand.
About the opportunity
As a valued member of the Wilson team, the State Marketing Manager reports to the Wilson Homes’ CEO and partners with the NEX Group Marketing Manager. In this highly rewarding role, your focus will be the planning, development and implementation of all Wilson Homes marketing strategies, marketing communications and public relations activities. More specifically, your responsibilities will include:
- Strategy development and planning of sales campaigns that will promote Wilson Homes and generate genuine traffic (in display, offline and online)
- Build sustainable relationships and partnerships with other key players such as sponsors, charities, key industry players, advertising agencies, and the like
- Coordinate all sales-related marketing collateral, and signage as required
- Contribute to long-term business initiatives and goals in line with companies’ overall business plans
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Prepare and monitor the marketing budget on a monthly basis and allocate funds wisely
- Analyse consumer behaviour and adjust advertising campaigns accordingly
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Produce valuable and engaging content for our website and digital platforms that attracts and converts our target audiences
- Manage Wilson Homes events, including but not limited to display open days, VIP nights and customer information evenings
About you
To be successful in this highly rewarding role you will demonstrate alignment to the purpose and core values of Wilson Homes and NEX Building Group along with:
- Bachelor’s degree in business, marketing, or related field
- Proven Executive Stakeholder engagement
- Exceptional written and verbal communications skills (ability to generate quality and compelling content)
- Driven and organised self-starter able to use initiative and adapt to change
- Strong creative, strategic, analytical, organisational, and interpersonal skills
- Ability to manage multiple projects at a time
Our commitment
We believe that our employee community is a key strength of our organisation, and we aim to attract the best talent to achieve our strategic goal of being Australia’s number one leading home building group and Employer of Choice in our sector. Our leaders create inclusive teams and value the individual contributions of our employees. We value safety and integrity, and we lead the way in innovation and building better.
Interested?
The appointment of successful applicants will be subject to satisfactory employment screening and depending on the inherent requirements of the role, may involve the completion of a National Police Check and pre-employment medical.
Apply today!
If you are determined to make a difference and want to join an innovative and inclusive organisation committed to building better lives, click on the APPLY button. To find out more about NEX Building Group go to nexbg.com.au and Wilson Homes or follow us on LinkedIn
