AddressAbout Us
SportChamps is a rapidly growing racing and betting company on a mission to transform the fan experience from passive viewing to active engagement. We offer innovative betting options and constantly refine our suite of games to provide a unique and dynamic experience for our players.
About the role
Join our dynamic team as a Social Media & Content Specialist and play a key role in developing and executing our Social Media and content strategy across various platforms, including Facebook, Instagram, Email and SMS. You'll be responsible for crafting engaging content that fuels fan passion and elevates the SportChamps brand.
Responsibilities include:
- Content Strategy & Creation: Collaborate with the Head of Growth to develop engaging and informative sports and racing-related content for Social Media, Email and SMS campaigns, to drive brand awareness, engagement and community growth.
- Content Calendar Management: Plan, create, and schedule engaging content (text, images, and videos) that aligns with our brand voice and resonates with our target audience.
- Campaign Optimisation: Conduct A/B testing to optimise content performance, posting times, and ad creative. Analyse engagement metrics and provide insights to inform future strategies.
- Community Management: Ensure brand consistency and a positive community experience by responding to comments and messages in a timely and professional manner.
- Stay Ahead of the Curve: Keep up-to-date with the latest Social Media trends and platform features to stay ahead of the competition.
Qualifications
At least 2 years of experience in Social Media management (paid and organic) and content creation.
Proven ability to develop and execute winning strategies across various platforms (Facebook, Instagram, Email, and SMS).
Strong understanding of Social Media algorithms and content marketing best practices.
Experience with Social Media analytics and reporting tools.
Excellent written and verbal communication skills with a knack for crafting engaging copy.
Experience working in a fast-paced environment and managing multiple priorities.
Bonus Points
- A passion for horse racing and sports with an understanding of fan preferences is a plus.
- Experience managing and optimising CRM systems, including but not limited to target group and database management, email template creation, and campaign setups.
- Proficiency in graphic design and video editing.
Ideal Candidate
- Strong passion for sports and horse racing, with a deep understanding of fan preferences.
- Proven ability to generate creative and impactful marketing ideas.
- Excellent organisational and time management skills.
- Strong analytical skills and ability to interpret data to inform campaign decisions.
- Collaborative and team-oriented, with excellent communication and interpersonal skills.
Join SportChamps and be part of a team that's redefining the way fans experience racing!
If you have any queries you can reach us at *********@sportchamps.com.au
