AddressOur Brand
Established in 1938, Oroton has evolved over the decades to be a modern lifestyle brand, synonymous with craftsmanship, accessible luxury and a unique Australian sense of beauty. We are inspired by our purpose of creating accessible modern luxury for real life and sharing it with the world.
The Role
Reporting to the Head of Brand & Marketing, the Social Media Executive is responsible for driving Oroton's Social Media strategy to enhance brand visibility, engagement, loyalty, and conversion. You’ll have your pulse on Social Media trends and craft engaging, brand-consistent posts, reels, captions, and stories to effectively communicate Oroton’s values, products, and promotions to our customer.
Key responsibilities include but are not limited to:
- Work with Head of Brand & Marketing to develop and execute on the Social Media strategy.
- Develop high-quality and low-fi content that aligns with the brand's aesthetics and messaging. Shoot content in-stores, at events, around the office, editing and uploading onto Oroton channels.
- Develop and maintain a comprehensive Social Media calendar that outlines the posting schedule across various platforms (Instagram, TikTok, Pinterest)
- Work closely with the Marketing, Merch and Design teams to ensure alignment of Social Media calendar on upcoming product launches, promotions, campaigns and events.
- Execute influencer campaign from start to finish; reach out to influencers or agents, negotiate contracts, develop briefs, manage production timelines and live dates, supply tracking and work content into owned and paid channels.
- Monitor and analyse the performance of Social Media posts and campaigns using analytics tools. This includes tracking metrics such as engagement rate, reach, impressions, click-through rate, and conversions.
The Person
To be successful in this role, you must have;
- Bachelor’s Degree in Marketing, Advertising, Journalism, Communications or similar
- 3+ years’ experience in content, communications or marketing role
- Experience with premium brands is highly desirable
- Demonstrated experience in content creation, specifically in low-fi content – Instagram and Tiktok
- Demonstrated experience with copywriting, Social Media management and SEO across a range of digital channels
- Proven abilities in creating, developing, sourcing and editing content for various channels and end uses
- Understanding of Social Media trends and the ability to adapt to changes quickly in a fast moving market and industry
- Excellent time management skills, ability to be flexible and agile, and demonstrates a self-starter mentality
- Strong communication skills - both written and verbal with proven experience writing and editing engaging marketing content
- Exceptional attention to detail as the proof reader and owner of all live content, approving all final output to print, web or social
Benefits and Culture:
In joining Oroton, you will be joining a group of talented, fun, and passionate individuals who are committed to their craft and to the success of an iconic Australian brand. Some of what we offer includes:
- Flexible working options for a hybrid approach to work (option to work from home as required)
- 5 weeks of leave per year! Made up of 4 weeks of annual leave, 4 Recharge leave days and Birthday leave.
- Ongoing learning & development opportunities through Oroton University, with internal promotions a priority.
- Access to generous product discounts and sample sales
- Paid Parental Leave including paid superannuation for eligible employees.
- Access to our Oroton Life well-being initiatives
If you love innovation and change, if you like to push the boundaries with new ideas, if you enjoy working as part of a team and you want to work for a growing organisation, then we would love to hear from you!
