Social Media Marketing Manager - Etymon Projects

The Etymon Projects vision is to create, curate and manage world class hospitality, lifestyle and leisure businesses within Australia and offshore.

We want to work with people who align with the Etymon values of Excellence, Innovation, Integrity and Passion and who want to be a part of a growing hospitality services business with people at its centre.

The Opportunity
The Social Media Marketing Manager supports the Group Marketing & Communications Manager in the creation of all organic Social Media strategies, content creation and implementation for all current and future Etymon venues. Success in this role will be achieved by utilising the most relevant reporting performance metrics and staying current on industry best practices, new technologies and algorithm updates.


The Details

• Develop and execute Social Media strategies and execution for all Etymon venues, including analysis and making the appropriate changes to constantly improve our presence and assist to grow the respective Etymon businesses.  
• Create implement and manage content for the Etymon's organic social channels, including Facebook, Instagram, TikTok, and LinkedIn. Identify algorithm trends and tailor content to suit while interpreting and predicting current and future consumer trends.  
• Coordinate production of Social Media campaigns involving specialised activities, such as artwork and copywriting, within time and budget. 
• Schedule and manage the timeline for all Social Media collateral and assist the Group Marketing and Communications Manager with deadlines.    
• Build and manage the venues community on Social Media channels to build loyalty and strong bonds with our audiences.  
• Manage ambassadors/influencer relationships.  
• Analyse data and prepare monthly organic and paid social reports per venue to determine ROI and identify consumer trends. 
• Support business growth and development through the preparation and execution of marketing objectives, policies and programs.  
• Complete market research, existing market conditions plus competitor analysis monthly.  

• University qualification in marketing, communications, PR or equivalent.  
• 2-year minimum experience managing organic Social Media channels, including creating content and copy.  
• Hospitality experience would be preferred but not essential.  
• Agency experience a bonus.

• You live and breathe Social Media and enjoy using and researching new platforms and trends in the space. 
• You’re creatively minded and have a strong understanding of what makes aesthetically pleasing design. 
• You take great pride in every piece of your work and have strong attention to detail. 
• You have the flexibility to undertake various tasks, with disciplined time management skills and an ability to meet tight deadlines.
• Is supportive and shows care with the team.
• Builds rapport and trust with stakeholders.
• Is honest, always maintains integrity and shows trust with authenticity.
• Committed and dedicated.
• Inspires through actions and attitude.
•   Excellent, clear, and effective interpersonal skills.

• Opportunities for growth as this a brand-new role with scope to grow. 
• Be part of a hospitality group redefining hospitality in Sydney with long-term offshore plans. 
• Work with our world-class culinary, operations, beverage and support teams with a product you can be truly proud of.
• Discount across all Etymon products and services.