Address What's the role?
The Social Media Specialist is a key operational and coordinating role sitting in the Editorial Innovation Centre. Answering to the National Social Media Editor, you will work with a team of Social Media Specialists across the News brand portfolio and be responsible for audience growth and engagement off-platform; the production, optimisation and discoverability of high-value content and experimenting with ways to reach new audiences and engage existing audiences.
This is a newly-created role in the Editorial Innovation Centre inside News, and is for an experienced collaborator who can build and manage relationships across departments, and set new practice and best practice on social platforms.
You will be responsible for executing our Social Media strategy and the digital distribution of content to drive high levels of engagement, referrals and page view growth on-platform.
**Note: v aried shift work with weekends included.
Responsibilities:*
- Play a crucial role in sharpening our digital platforms at peak audience times to produce the best possible reader experience and journey
- Produce Social Media content for News' brand portfolio, on platforms such as Facebook, Instagram, TikTok, and Twitter, as well as new channels and opportunities as they emerge
- Contribute to News' Social Media strategy to deepen audience engagement
- Work as part of a team of editors, producers, audience growth specialists and visual journalists in the Editorial Innovation Centre that is immersed in our newsrooms, driving innovative storytelling and distribution shoulder to shoulder with our passionate journalists
- Adopt and participate in a test and learn approach to new and innovative storytelling practice
- Maximise the value of high-value journalism by leveraging existing and exploring new Social Media channels, driving best practice content scheduling and innovative use of our social platform tools and functionality
- Leverage analytics and insights to make informed decisions about content
- Ensure the content output from the Social Media team in the Editorial Innovation Centre is of the highest standard
- Be a gatekeeper for best practice standards in a way that engages our current and new audiences, entices them back for more, and maximises referral traffic and subscriptions
- Work with Social Media leads across all newsrooms and networks on campaigns and big brand stories to develop engagement off-platform content i.e.; sells and social headlines, photographs, links, etc
- Work with editors to identify opportunities for relevant, shareable and high-quality off-platform content
- Collaborate with peers in video to distribute and develop engaging, relevant Social Media video across our Social Media channels
Who are you?
- Digital innovation doesn't scare you or slow you down. It accelerates you. You're a change agent and thrive in dynamic environments
- You're a smooth operator with experience engaging large digital audiences and managing multiple Social Media accounts
- Excellent writing skills (particularly headlines) and an appreciation of what it takes to deliver quality content
- Experience creating compelling digital editorial packages, and an interest in innovative formats
- Be informed about the Social Media landscape
- Be deeply curious with a broad range of interests
- Be able to ask questions and engage in constructive discussion about why something may have worked, not worked or how we might do it differently
- Be comfortable in the data and analysis
- Proven experience producing innovative, high-quality, engaging content for media brands using platforms such as Facebook, Instagram, TikTok and Twitter as well as ability to use and understand Canva and social scheduling tools
News Benefits
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
- Exclusively ours - Access to publications and products from across the News Corp family
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
- Financial wellbeing - Support on making the most of your money
- Perks & discounts - Exclusive offers across a range of products and services
- Giving back - Make a difference to our communities.
- Workplace Inclusion and facilities - Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms
Who are we?
We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.
Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
What's next?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.
Category:
Editorial
We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.
Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
