AddressAbout the company
The Wolff Group of companies houses many iconic brands, Dandelion & Driftwood, Wolff Coffee Roasters, Queen of Pops and Big Bad Wolff Espresso Bar.
Allow us to open up your world within the hospitality industry. Our diverse set of destinations exist to broaden our customers choices, we invite them to save or splurge, and encourage our guest with welcoming experiences at every arrival. Which brand will you choose for your next experience?
About the role
Reporting to the Marketing Manager, the Social Media and Content Specialist will be responsible for creating the content for the brand's integrated online marketing and maintaining a strong presence on popular Social Media platforms, to ensure the social and brand voice is consistent across all channels.
This is currently a Part-time position of 20 to 25 hours per week with the opportunity to develop into a full time role.
This role will also require you to:
- Develop and implement an existing Social Media strategies in order to drive brand and product awareness
- Understand current market trends and utilise the right formats to engage with the community
- Work closely with a range of venue managers to correspond with project development or new release campaigns
- Manage all social platforms for the brand such as Facebook, Instagram, YouTube, Google, Tik Tok and LinkedIn to develop and implement content strategies.
- Skills, Experience and Opportunity
The successful applicant will possess the below skills and experience:
- Experience with Social Media marketing and strong digital marketing capability
- Excellent attention to detail, written communication and presentation skills
- Brand marketing experience in the food and beverage industry, and understands the dynamics between retail products and venues
- Comprehend brand performance in the market, in relation to the competition and consumer behaviour
- Have an entrepreneurial mindset, self-motivation and be driven by continuously improving the brand
Reach specific KPI's based on engagement, website traffic, and online sales
If you are a Social Media whiz with a digital journalist mindset, that can hook audiences in with highly creative and engaging content, this is a great opportunity to make an impact within these iconic brands.
