Job Summary:About us:Live Nation is the world’s leading provider of live entertainment, promoting more than 40,000 shows annually for over 5,000 artists across 46 countries. Across Australia and New Zealand, we deliver the best all-round entertainment offering, with international headline concert tours, intimate boutique music events, family entertainment, comedy, festivals and much more.
The role:As the Strategy and
Insights Lead, you will work in the Integrated Marketing Department, reporting to the Integrated Marketing Director. You will develop strategic marketing concepts and proposals and contribute to the develop of client programs.You will use your strong knowledge of popular culture and consumer trends, your proven strategic thinking, and your creative storytelling techniques to communicate a data driven narrative that will compel brands to partner with Live Nation.You will lead the development of research and insights and position Live Nation as experts in audience insights and consumer behaviour. You will use data to make strategic recommendations and develop marketing campaigns and programs for brand partners.
Key responsibilities:- Develop strategic responses to client briefs, bringing to life creative ideas within a strategic framework, underpinned by data driven insights.
- Develop clear, concise and visually impactful marketing proposals and sales collateral that tell a compelling brand story and strategically meet client objectives.
- Attend and/or lead client pitch meetings and workshops, preparing pitch material collaborating with team members.
- Present and clearly articulate vision + strategy behind ideas to executive level clients and internal stakeholders.
- Lead the development of consumer insights and market research studies and go to market strategy.
- Clearly articulate and develop presentations on research and data findings, presenting these to prospective and new business clients.
- Utilize an understanding of current media trends, social platforms and new technologies to drive scale and reach of proposed marketing programs.
About you?- Bachelor’s degree
- 5+ years of experience in brand marketing, advertising, media, digital or entertainment marketing
- Track record of building 360o strategic marketing partnerships and strategies that stand out in market.
- A proven understanding of research and insights fundamentals in building a business case for partnerships.
- Ability to self-edit and transform ideas into copy that has cut-through.
- Expertise in using Keynote, Excel, PowerPoint, Word to develop presentations.
- Entertainment industry experience is a plus.
What do we offer?- Ticket perks to our events
- Flexible working environment
- Health & wellbeing activities and programs, including free counselling
- Investment in your personal career development and training
- To be part of an innovative and exciting business!
Sound like the role for you? To apply, please click on the apply link and submit your resume and a cover letter telling us a little more about yourself!Equal Opportunities: We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.#LNAPAC #LI-KH3
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