Account Director (Media Agency)

Company Type: Media Agency
Role: Account Director (Offline & Online Media)
Start : May & June 2024

Why work for this agency

1. 3 days work from office, 2 days work from home.
2. State-of-the-art office with Amazing rooftop and plenty of sunlight in the office.
3. Great Melbourne team and an amazing leadership group.
4. Free coffee, Snacks, Fruits - all the time.
5. Quarterly and yearly parties to celebrate wins.
6. Yearly Performance Bonus (up to 5%)
7. Dedicated budget set aside for your Technical & professional training

What does the role entail
Offline : TV, Radio, OOH, Print
Online : Search, Social, Video, Display, Audio, Content, Partnerships, Programmatic.

1. Client Service & Client Management

• Act as the primary point of contact for clients, ensuring all communications are clear and timely. Build and maintain strong relationships through consistent and reliable support.
• Provide expert advice on media strategies that best suit the client's goals across both traditional and digital platforms, adapting to changes in the market and client objectives.
• Regularly present campaign results and insights to clients, using data to highlight successes and areas for improvement. Modify strategies based on client feedback and new opportunities.

2. Planning & Strategy

• Develop comprehensive media plans that optimize the mix of offline and online channels to meet the client's objectives. This includes demographic targeting, budget allocation, and channel selection.
• Lead strategic planning sessions with both the client and internal teams to ensure a unified and effective approach. Create scalable and flexible strategies that can adapt to changing market conditions and client needs.

3. Team Leadership

• Lead and manage a team of media planners, buyers, and other account management personnel, setting clear goals and expectations, and providing guidance and feedback.
• Foster professional growth within the team through training and development opportunities. Ensure that team members are knowledgeable in both offline and online media strategies.
• Efficiently allocate human and technical resources to various projects, ensuring that team efforts are aligned with client priorities and agency capabilities.

4. Execution & Campaign Optimisation

• Oversee the execution of media campaigns across all chosen channels, ensuring they are launched and maintained effectively. Monitor timelines and budget adherence.
• Continuously analyze campaign performance data to identify opportunities for optimization. Make real-time adjustments to strategies and tactics to enhance outcomes.
• Implement comprehensive reporting frameworks to measure campaign success and provide actionable insights. Use data to drive decisions and report back to the client with transparency and accuracy.

What skills & experience you'll bring to the table

• A minimum of 7+ years in media planning, buying, or digital Media is required, with a clear progression through roles of increasing responsibility.
• Experience working with a variety of media channels, including TV, Radio, OOH, print, search, social, video, display, audio, content, partnerships, and programmatic advertising.
• Proven track record of managing client relationships, including handling high-stakes accounts and navigating complex client dynamics.
• Experience in managing large clients across various industries, providing a robust understanding of different market challenges and opportunities.
• Extensive experience in planning, executing, and optimising media campaigns that integrate both traditional and digital media.
• Demonstrated ability to manage budgets effectively, ensuring the best allocation of resources to maximize campaign performance.
• Experience leading and mentoring teams, with a proven ability to inspire and drive a team towards achieving shared goals.

Yugal Bhatia ( Yoogle )
*******@paxus.com.au
www.linkedin.com/in/yugal-paxus

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.