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Form of work Role description:
As a member of the Communications and Marketing (CAM) team, the Media Officer will be required to undertake a range of tasks as required by the Media Relations Manager in the media/public relations space. Under limited direction, the Media Officer will be responsible for implementing the agency's agenda to media activities which promote the agency's collections, programs and general public messaging. This includes communicating with media by phone and email, researching and writing media releases, arranging interviews and spokespeople, monitoring media results, and administrative tasks associated with media arrangements. The Media Officer will also identify and work effectively with external partnerships on Public Relations supported events.
Note: This position attracts a restriction allowance due to the on-call nature of the position. There is also intermittent weekend work. Responsibilities: Working with the Media Relations Manager, the Media Officer will perform a range of tasks related to media and communication activities including the following:
Conducting media monitoring and preparing regular internal media reports and analysis. This may include a daily news summary that is published before 9:30am.
Field incoming media enquiries and work with key staff to develop appropriate responses, including arranging media interviews by preparing timely, accurate and helpful responses in collaboration with subject matter experts.
Writing, editing, publishing and pitching media releases and media alerts.
Organising and briefing spokespeople ahead of media interviews or media conferences.
Other duties as required to assist in the effective functioning of the media team and broader Strategic Communications Branch.
Carry out administrative tasks, including management of email inbox, financial management and maintenance of records.
Managing procurement of short and long term media elements.
Abide by and further the principles and practices of Work Health and Safety as outlined in the WHS Act, taking reasonable care for their own health and safety and ensuring that their acts or omissions do not adversely affect the health and safety of other persons.
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