AddressBig Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses.
With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.
We are The Experience Network.
The Role
We’re looking for a strategic Art Director to drive growth through creativity for our iconic brands, RedBalloon, Adrenaline & Experience Oz. We are a small, passionate team who ‘inspire & champion each other’ to create ideas that set us apart from our competition. We’ve proven the power of creativity & storytelling to deliver effective marketing, and we need someone who can amplify that power tenfold.
In this newly created role, you will be responsible for crafting impactful creative strategy, design, video & copywriting through a hybrid team of agencies, in-house creatives, and freelancers. You will be the champion for creativity & brand identity across our key brand, digital & eCommerce channels, creating the creative boundaries so the team know just how far they can push.
Working collaboratively with the Brand, Performance, Digital & Campaigns teams you will translate business challenges into attention-grabbing, and action-driving creative stories to live across all media & marketing touchpoints. You will have an absolute obsession with digital creative, always looking for ways to innovate in Google, Meta & Pinterest, working with content creators & photographers, as well as extensive experience bringing ideas to life in traditional mediums like impactful OOH and events.
You will be a natural collaborator who champions both exceptional creative storytelling and revenue driving retail campaigns. You will be an influential leader able to develop & grow a hybrid team of agencies, in-house creatives and freelancers to craft your ideal creative team. If you thrive in fast-paced environments, balancing multiple projects and brands with the care of a true brand guardian, then we’d love to hear from you.
Core Activities
- Creative Strategy: Provide strategic and creative design thinking to define, drive and deliver engaging marketing campaigns. Turn business briefs into customer-led creative strategies, that unlock the impact of key media channels across ATL, Digital, Events, Activations & Social, and drive action.
- Brand Guardianship: Ensure the maintenance, evolution & consistency of each brands’ unique identities, evolving guidelines and systems to ensure every marketing touchpoint delivers on our brands USP & customer needs.
- Creative Team Development & Management: Build & develop a strong in-house creative team, while extending capability through a network of agencies & freelancers.
- New Content Creation: Bring your creative ideas to life through campaign photoshoots, working with photographers, suppliers & talent to build compelling on-brand content to deliver fit-for-channel creative across a range of mediums.
- Content: Manage the quality & distribution of creative assets through our DAM to ensure usage is on-brand, on-brief, and delivers on your creative ideas.
- Creative Rollout: Manage the delivery of creative briefs across copy, video, templates, and graphic design for all owned & media channels
- Creative Effectiveness: Working closely with the Campaigns & Performance team to understand what works in our channels, run tests, and to continually improve the effectiveness of, and engagement with, our campaigns.
- Creative Innovation: Stay up to date with industry trends, creative innovation & channel excellence to continually elevate the creative outputs and effectiveness of our team. Submitting your best work for awards & creativity recognition.
- Feedback for Effectiveness: Drive better results by facilitating ongoing feedback on creative performance, creative briefs, and creative feedback.
Experience Required
- 6-8 years in a senior creative role: involving art direction, content creation, stills and video shoot production, graphic design, written communication via copy writing for comms and creative team management.
- Skilled in post-production, edits, retouching of photoshoots and video shoots.
- Advanced skills in Adobe Creative Suit (PSD, InDesign, Illustrator).
- Knowledge of Premiere Pro and After Effects preferable.
- High understanding of eCommerce & digital marketing
- Ability to multi-task, problem solve & thrive under pressure.
- Optimism, energy & creative ideas
- An outstanding eye for detail, while able to see and understand the big picture
- 5+ years experience leading and managing creative teams.
- 5+ years experience managing and being responsible for large production, freelancer & agency budgets.
Why work for us?
Our dedication is to provide a workplace you choose to return every day.
Community - ESG commitment, paid community days, Fast Company 'Brands that matter', weekly Community Lunch in our offices, Volunteering
Connection - Organised experiences, quarterly roadshows, offsites, social & sports events
Investing in you - 30 days work anywhere, Leadership Development, Talent Academy's, Mentors, Paid Parental Leave, Wellness support
Your Workplace - Hybrid flexible, Sydney & GC offices, 2022 AFR Best Place to Work, 2021 Australian Employer of choice, Top 20% most engaged workplaces in Australia
