Assistant Brand & Marketing Manager

If you live and breathe sport, chances are you've already experienced the electric atmosphere of The Sporting Globe Bar & Grill at one of our 20 locations nationwide – massive TVs, crystal-clear sound, ice-cold beers, and mouth-watering food – a true haven for every sports fan.

At the heart of it all, The Sporting Globe is part of the dynamic Signature Hospitality Group, a team that has amassed an impressive roster of over 2300 talented individuals. If you're ready to be a key player in our brand's playbook strategies, then step up and be a part of our incredible journey. Are you in?

The Role

The role of a Assistant Brand / Marketing Manager will focus on the development and execution of agreed Marketing initiatives in accordance with the Marketing Strategy. The primary role of the Marketing function at The Sporting Globe is to build brand equity, drive sales and increase profit. The role acts as a support to the Brand Manager of The Sporting Globe. 

What’s Required

• Contribute to the development and strategy of the annual marketing plan
• Contribute to the development of briefs for creative, media, PR and other agency partners as required
• Develop and execute photo shoots for marketing campaigns and menus including briefing, venue booking and direction on the day
• Develop and execute consumer promotions, marketing campaigns and guest experience initiatives in line with the agreed marketing strategy
• Monitor campaign effectiveness against agreed KPIs. Complete post campaign analysis and make recommendations based on key learnings
• Develop the strategic marketing plans for new restaurant openings or refurbishments
• Develop internal communications to inform broader team on marketing campaigns and development
• Lead development of the local area marketing toolkit, budget allocation and reporting
• Maintain POS schedule and ensure restaurants are supplied with correct material
• Support development of social media content, scheduling and reporting 
• Support refinement of The Sporting Globe brand, delivering consistent visual language across all platforms
• Monitor and evaluate competitor activity and industry trends. Recommend actions to ensure The Sporting Globe are ahead of the competitive set
• Build effective working relationships across the Signature Hospitality business
• Promote best practice within the Marketing department and constantly look to improve processes and procedures

About You

• Tertiary educated in marketing or related field
• Demonstrated experience in building brand equity and increasing sales through marketing initiatives
• Ability to build strong relationships
• Strong communication skills (written and verbal)

Why the Signature Hospitality team? 

• Competitive renumeration package
• Rapidly expanding business with opportunities to progress within the company
• Opportunity to make a significant impact on the brand development
• A fun an energetic team environment
• Celebrate our team through recognition, birthdays, team events, lunches and more!
• Training and evelopment
• Discounts across The Sporting Globe and TGI Fridays network