AddressYou will be supporting the overall Digital Marketing strategy and planning for our cross-border business at Abbott Nutrition Hong Kong. This role will require demonstrated ability to run and manage Digital Marketing programs. Responsibilities include brand building, campaign management, activations, insights & analytics, customer engagement & excellent project management.
Responsibilities:
- Support manager to develop short and long-term cross-border Digital Marketing strategies and plans to meet business and marketing objectives
- Partner with insights & brand teams, to develop & apply in-depth Southern China consumer insights to tap hidden opportunities
- Support the team to be China digital expert to build connected omni-channel experience for all owned and paid touchpoints for Abbott nutrition brands
- Implement winning social media strategy (e.g. XHS, Wechat, etc.) matching latest trend in China
- Leverage data analytics platform to conduct regular analyses
- Help manage cross-border media planning and performance
- Assist in working on end-to-end experience in user acquisition, engagement and conversion at designated E-Commerce platforms
- Work closely with other cross-functional teams (CBEC team, Brand, Sales, Regulatory, Medical Affairs, R&D, etc.) to ensure consistency and compliance in consumer communications
- Execute and ensure all processes are in place for digital materials in accordance with company and legal requirements
- Monitor and manage A&P budgets to measure program effectiveness & payback analyses
Requirements:
- Bachelor’s Degree in business, marketing, Digital Marketing or related fields.
- At least 3 years of experiences in brand management and/ Digital Marketing. Open to candidates with agency, client or platform work experiences.
- Excellent interpersonal, communication & presentation skills. Great team player with demonstrated ability to navigate across functions and divisions.
- Knowledge in digital analytical tools
- Excellent negotiation and project management skills and are attentive to details
- Strong commercial sense, fast-paced with high sense of urgency
- Possess “can-do” attitude and not shy away from challenging the status quo
- Fluent in spoken and written English, Cantonese and Mandarin.
