Address Date: 19 Feb 2024
Location: Mascot, NSW, AU, 2020
Company: Winc Australia
ABOUT US
Winc is a company that exists to inspire millions of people in Australia with new and better ways to work and learn. From office, school, facilities and safety essentials, services like print and marketing, to demonstrating what more is possible with our technology and workspace solutions, Winc has a wide product range that can be tailored to our customers’ needs.
ROLE PURPOSE
To work in conjunction with the Senior Marketing Manager and key business stakeholders to develop, execute, analyse and optimise commercially-aligned Integrated Category Marketing campaigns (as well as strategic initiatives as required) to increase share of wallet in a B2B environment.
KEY ACCOUNTABILITIES
Take marketing strategy and turn it into action by managing the delivery and execution of Integrated Category Marketing campaigns
Manage the in-house creation of campaign assets working in partnership with Winc’s in house experts (designers, copywriters, content creators) to deliver multi-channel executions including on-site banners, thought leadership content, eDMs, paid media assets
Assist with the development and manage the execution of joint marketing plans for Connect Gold Partners including reporting
Track, report and analyse sales during and post campaign across all platforms to optimise marketing mix and ROI
Develop and grow internal & external stakeholder relationships to ensure a collaborative approach to marketing plans
Ensure reporting for all campaigns and activities are completed in a timely manner, with learnings integrated into future programs
Support the development and implementation of plans to maximise customer usage of catalogues (print, ebooks, flyers)
WHAT WE LOOK FOR
2-3+ years’ experience in the area of marketing communications, category marketing, or similar within the B2B sector.
Degree qualified in communications, marketing, or related.
Proven ability to work across and within a matrix environment, where collaboration and teamwork is key.
WORKING WITH WINC
We believe we’re better and smarter together and our values reflect our commitment to creating a welcoming, diverse and inclusive environment.
We all reap the rewards of diversity with gender equity across teams, senior management and internal promotions as just the beginning.
We are committed to First Nations empowerment and support and clear on our responsibility to take action to address the imbalance in opportunities.
We are focused on working towards a more sustainable future with our Winc Social Agenda - our plan to make a difference across six pillars of social responsibility (Safe Work Practices, Gender Equity, First Nations Empowerment and Support, Climate Change, Responsible Packaging/Management of Waster and Ethical Sourcing).
We’re passionate about setting our people up for success and providing the training, tools and environment to enable you to perform your best and develop your career at Winc.
We take care of our people through our internal Mental Health First Aider network, free access to our Employee Assistance Program, and generous leave entitlements to support you through the various priorities and stages of life (e.g. Lifestyle Leave, Volunteering Leave, Cultural Awareness Leave, Sorry Business Leave, Paid Parental Leave, Domestic Violence Leave).
And finally, there’s plenty of perks! Our much loved quarterly Our Heroes recognition program, team discounts, corporate partner discounts. People say it’s a really collaborative and supportive environment – why don’t you be the judge?
