Audience Growth & Engagement Coordinator

Richmond Football Club

Focussed on building a sustainable business to underpin footbal

The Richmond Football Club competes in the Australian Football League (AFL), the number one sporting code in Australia. With 105,084 committed members, the Club prides itself on continuing to build a “strong and bold” future.

The Club was formed in 1885 and has won 13 Premierships in the history of the VFL/AFL competition, including recent success in 2017, 2019 and 2020.

The Audience Growth & Engagement Coordinator will assist with the planning and execution of innovative fan engagement initiatives across a variety of touchpoints including open training sessions, Richmond Match Days, and fan engagement activities locally, regionally, and nationally.

• ❎ Multi-Channel Marketing Campaigns
  

  Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads

• 🧐 Market and Customer Research
  

  Conducts research into relevant trends, industries, markets and customers to develop informed sales strategies

• 💲 Paid Social
  

  Analyze and optimize targeted advertising on social platforms to reach specific audiences

• 👥 Collaboration
  

  Works with others by being open, clear in communication and listening to achieve goals

• 🤓 Learning agility
  

  Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities

• 💭 Critical thinking
  

  Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight