Our client is a worldwide well-known and highly respected brand in the electronics industry. With expansion to their business, we have now an opportunity for as a Channel Marketing Manager focusing on B2B. You will be the marketing leader across your assigned B2B Channel partner accounts. In partnership with the B2B Sales Account Team you will also be the face of your account internally and externally and an ambassador for the brand. This position will collaborate with internal and external stakeholders and will help identify unique opportunities to deliver against business objectives, whilst carefully tracking budgets and results.
Your Roles and Responsibilities include:
- With your B2B accounts stakeholders bring together the best of your assigned account to create an exclusive differentiated Channel Marketing proposition from which to build an annual strategic marketing planFrom this formulate key strategic pillars that will drive growth in your account firstly annually then by quarterOnboard all key stakeholders (internally & externally) to ensure alignment and support of this plan.
- Responsible for the delivery of B2B marketing strategies and campaigns designed to generate demand, whilst can be brought to life within our channel partner environments.
- Responsible for the planning and execution of integrated campaigns and product launches through the line across consumer, business and channel partner touchpoints including Digital, Search, ATL, Social, PR, CRM, Events, Showrooms, Retail, Trade / Co Op, Sales and Training Materials, Website, Promotions and Partnerships.
- Understand the business model and be clear on how your role impacts the sale of all mobility products within your channel.Working with your account stakeholders), ensuring complete control of the financial running of the B2B account (Operator / Retailer) including co-operative marketing funds
- Previous relevant marketing experience across all elements of the marketing mix including B2B and channel/trade marketing experience.
- Relevant marketing qualifications
- Can show examples of where your marketing has driven business growth.
- Managed large budgets or P&Ls
- Generous discount on company products
- Access to discounts and special promotions with retail partners
- Hybrid working arrangement 4 days in the office 1 from home
- Access to wellbeing platform
- Heavily discounted gym membership
- Onsite parking
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