Brand & Campaign Specialist

About the Organisation:
CoRSafe, a National SaaS business, is an end-to-end, online compliance management platform which specialises in managing a business' Chain of Responsibility obligations across their supply chain. CoRSafe aims to ensure that everyone involved in a supply chain shares responsibility for safeguarding against breaches of the Heavy Vehicle National Law. Part of the NTI Group, CoRSafe caters for all functions within a supply chain and is fully aligned with regulatory standards.
About the Role:
Embedded within the CoRSafe business unit, the Brand & Campaign Specialist will execute multi-channel brand and marketing campaigns to a largely B2B audience. This role will work closely with internal and external stakeholders to build brand awareness for the CoRSafe platform and related offerings. Reporting to the Campaigns Lead, you will design, execute and monitor campaigns in line with the brand strategy.
A summary of your key responsibilities includes:

• Manage and deliver multi-channel campaigns for the CoRSafe platform and related offerings;


• Develop campaign and channel plans for new customers and SaaS initiatives;


• Establish campaign targets and reporting metrics for ROI analysis;


• Analyse the efficacy of digital campaigns and suggest improvements to targeted marketing campaigns;


• Manage the ongoing brand style guide to ensure consistent brand execution;


• Execute Thought Leadership content marketing initiatives in collaboration with internal subject matter experts;


• Work with the wider marketing team to measure brand development, including awareness and relevant attributes; and


• Liaise with internal teams to help plan and coordinate events and workshops.

About You

• Approximately 4 years' experience in B2B or B2C campaign management and execution;


• Tertiary qualification in Marketing, Business, Communications or a similar field;


• Proven understanding and expertise in brand and end to end campaign management;


• Awareness and interest in up-to-date marketing tools and technologies to best facilitate relevant campaigns and communications;


• Strong copy writing and communication skills, with a high level of attention to detail; and


• A demonstrated ability to manage multiple timelines and stakeholder expectations.

Employee Benefits

• Part of NTI, a National specialist insurance company;


• Up to 50% of personal insurance products across a number of leading Australian insurers;


• Annual salary reviews and annual bonus program of up to 15% of salary package; and


• Novated leasing of motor vehicles, additional leave based on tenure and a comprehensive health & wellbeing program.

For more information please call Mitchell Bazley at u&u Recruitment Partners on 0474 952 267 or email mitchell.bazley@uandu.com. Alternatively, to submit an application, please click below.
Please submit your resume in Word format only.