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Form of workIt’s not a word you’ll find in the dictionary, but it’s a word that means a lot to us. We define Lumify as the process of illuminating lives through learning. It’s about striving to be smarter, to do better, to go further, and to shine brighter. Our purpose is to turn change into opportunity by upskilling the world for tomorrow.
From first-time students to career-changers, upskillers to promotion-seekers, and support techs to CTOs, we encourage modern learners to embrace change and turn it to their advantage. We empower them to decide when and how they learn.
Winner of Employer of Choice in the Australian Business Awards 2023 and Winner of Best Place to Work in the AFR Boss Awards 2023.
What’s the opportunity?
We are looking for an experienced Brand Manager to help us build our brand, manage events and provide ongoing support to business stakeholders. You’ll work across all levels and functions of our organization to find what makes us unique and communicate it to the world in addition to end-to-end event management (online and in-person).
What will you do?
- Strategic Vision: A strategic thinker with the ability to identify and capitalize on long-term opportunities and emerging trends.
- Governance: Support, maintain and develop governance strategies across the Group.
- Brand Analysis & Insight: Dive deep into brand positioning and consumer insights to fuel informed decision-making.
- Visionary Communication: Articulate and broadcast our brand's vision and mission effectively across diverse channels.
- Transform Brand Elements: Develop actionable plans and go-to-market strategies from brand components.
- Team Leadership: Lead a team of passionate marketers, fostering growth and nurturing talent for future expansion.
- Creative Leadership: Spearhead creative development to inspire our audience into meaningful engagement and action.
- Market Monitoring: Stay vigilant of market trends, consumer behavior, and competitors’ activities to drive informed strategies.
- Campaign Oversight: Manage both ongoing and new marketing/advertising activities to ensure brand consistency and impact.
- Research & Opportunity Identification: Drive research initiatives, analyze findings, and identify growth opportunities to stay ahead of the curve.
- Budget Management: Set, oversee, and manage brand budgets to maximize ROI and ensure resource optimization.
- Dynamic Communication Strategies: Develop and manage comprehensive brand communication strategies across various media platforms.
- Brand Narrative Ownership: Craft, refine, and propagate a compelling brand narrative that resonates with our audience.
- Campaign Management: Create, execute, and oversee marketing programs and campaigns to drive brand success.
- Experience: Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- People and Stakeholder Management: Demonstrated experience in effectively managing and engaging with diverse stakeholders, fostering relationships, and driving collaborative efforts.
- B2B/B2C Marketing Exposure: Proven track record in both B2B and B2C marketing environments, showcasing a deep understanding of their respective dynamics.
- Event Management Expertise: Track record of successful event management, delivering measurable KPIs and driving impactful results.
- Cross-Functional Collaboration: Proven ability to work seamlessly across departments, facilitating cohesive and productive cross-functional teamwork.
- Creative Problem-Solving: A creative thinker with a talent for innovative problem-solving, capable of finding unique solutions to complex challenges.
- Communication Proficiency: Strong written and verbal communication skills to effectively convey ideas, strategies, and initiatives.
- Project Management: Experience in project management, possessing a solid grasp of project management principles and techniques to drive successful outcomes.
- Generous remuneration!
- We are flexible; with our hybrid model, you can work in campus 3 days per week and 2 days at home
- We are learning obsessed; attend all our courses at your fingertips free of charge
- We are people centered; access products, tools, resources and leave to keep you and your family happy and healthy
- We are change makers; we operate collectively under 5 impact areas of people, customers, governance, environment and community
- We celebrate you; our people do incredible work and deserve great rewards
About Lumify Group
With over thirty years’ tech expertise under our belts, we’re the original early adopters. We’re on a mission to narrow the digital skills gap: to equip people with the expertise and knowledge they need to flourish in a future where technology rules.
Through our three core brands - Lumify Learn, Lumify Work and Lumify People - we’re able to deliver on the full spectrum of IT training. So no matter what your skillset, where you are in the world, or how you prefer to learn, we can make it happen.
At Lumify, we transform our team and supercharge our own careers. We recognise incredible achievements, we invest in the hard and soft elements of professional development, and we help you go further, faster.
If that sounds like something you’d like to be a part of, we’d love to hear from you. Today, over 200 likeminded individuals work across the APAC region, visit our careers website to learn more about culture and opportunities at Lumify Group.
By submitting your application, you agree that Lumify Group may collect your personal data for recruiting and related purposes. Due to the nature of our customer contracts, if successful in employment, you consent to our employment screening process in which reference checking, police checks, identity and qualification verification is required.
We are Lumify. Together, we are shining a light on future learning.
