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Form of workBrand Manager - Beauty and Grooming
Elevate your career in the beauty industry with McPherson's as a Brand Manager. Take the lead in crafting and implementing impactful brand strategies for our Beauty and Grooming portfolio. Collaborate with dynamic teams, drive product launches, and shape compelling marketing campaigns to resonate with diverse audiences. Stay ahead of industry trends, showcasing your creativity to position McPherson's as a leader in beauty. If you're passionate about brand growth, effective budget management, and thrive in a collaborative environment, our Beauty and GroomingBrand Manager role is your opportunity to make a significant impact. Join us in shaping the future of beauty.
Key Accountabilities:
Brand Strategy: Develop and implement a cohesive brand strategy aligned with business objectives.
Identity Management: Maintain and enhance visual and verbal brand elements for consistency.
Market Research: Conduct research to understand consumer behaviour, market trends, and competitors.
Product Launch and Promotion: Plan and execute effective product launches and marketing campaigns.
Budget Oversight: Manage the brand budget efficiently, monitoring ROI for marketing initiatives.
Communication: Develop and oversee communication strategies for brand awareness.
Stakeholder Collaboration: Work closely with internal teams and external partners for brand alignment.
Performance Monitoring: Establish and analyse key performance indicators for brand success.
Guidelines and Training: Communicate brand guidelines and conduct training for internal stakeholders.
Innovation and Adaptation: Stay informed about industry trends, adapting brand strategies for growth.
Essential Skills:
Strategic Thinking: Develop and execute brand strategies aligned with business goals.
Creativity: Generate innovative and compelling brand messages and campaigns.
Analytical Skills: Interpret data to make informed decisions and refine strategies.
Communication and Collaboration: Effectively convey a consistent brand message and collaborate with cross-functional teams.
Adaptability: Stay flexible and open to innovation to ensure brand relevance and competitiveness.
Why McPherson's:
Embark on a journey with McPherson’s, where passion meets purpose, and every day brings new possibilities. Join us in shaping a future where everyone thrives, and together, we celebrate the extraordinary. McPherson's is excited to transition into a new stage of our 160 year old business and are looking for people who share our passion on this revolutionary journey.
We are an ASX-listed, Australian-owned leader in FMCG, committed to delivering care solutions that nurture confident, healthy, and sustainable lifestyles. We operate across Australia, New Zealand, and Hong Kong, and we proudly showcase market-leading brands, including Dr. LeWinn’s, A’kin, Lady Jayne, Manicare, Swisspers, Maseur, Fusion Health, Oriental Botanicals, and Multix.
Our benefits include:
Exclusive Perks: Enjoy employee discounts on McPherson’s brands.
Holistic Wellbeing: Access our 24/7 Health and Wellbeing Hub.
Supportive Environment: Benefit from our confidential Employee Assistance Program.
Recognition: Be acknowledged through Service and Values Awards.
Ideal Location: Conveniently located with 24-hour free parking on-site.
Continuous Growth: Explore extensive learning and development opportunities.
McPherson's Consumer Products is an equal opportunity employer who welcomes applications from all ages and genders, Aboriginal and Torres Strait Islander people, people with disabilities, LGBTQI+ and diverse ethnic and cultural backgrounds. Please visit our website for more information about our company www.mcphersons.com.au.
