AddressAbout us
At United for Care, our mission is to help individuals with disabilities achieve fuller, better lives. We provide independent living opportunities for members of the community with complex disabilities, offering individual apartment accommodations with 24-hour support.
Position Overview
We’re seeking an experienced Social Media and Brand Marketing Manager to drive our Social Media strategy and elevate our brand presence. Reporting to the Head of Marketing, you will play a crucial role in developing and implementing customer-centric Social Media campaigns that enhance brand awareness and foster online community engagement.
Key Responsibilities
- Develop and implement comprehensive Social Media and Brand Marketing strategies aligned with company objectives.
- Grow and manage all Social Media channels, including Facebook, Instagram, LinkedIn, and YouTube.
- Create and curate engaging content that aligns with our brand identity and messaging.
- Proactively monitor Social Media accounts to gather insights, address inquiries, manage online reputation, and respond to emerging issues or crises.
- Stay ahead of Social Media trends, tools, and applications, recommending strategies to keep our company at the forefront of the digital space.
- Collaborate with cross-functional teams to integrate Social Media and Brand Marketing efforts with overall marketing and business objectives.
- Analyse and report on Social Media and Brand Marketing performance metrics, providing insights and recommendations for continuous improvement.
- Ensure brand consistency across all marketing materials and channels in collaboration with internal and external stakeholders.
Qualifications and Experience
- A passionate, committed individual with a strong work ethic who shares our vision and mission.
- 7-8 years of hands-on experience in Social Media or Brand Marketing, with a proven track record in Social Media strategy and campaign management.
- Strong understanding of Social Media platforms, algorithms, and best practices.
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
- Strong grasp of branding principles, including brand positioning, identity, and architecture.
- Proficiency with digital tools and the ability to learn new ones independently.
- A passion for copywriting and content creation is highly regarded.
- Photography and video skills are highly regarded.
- Tertiary qualification in marketing or communications is preferred.
